C-Suite Agenda

3 Digital Marketing Mistakes to Avoid

Digital Marketing

Your digital marketing strategy will prove to be very important if you want to see long term success for your business. In today’s world, your digital marketing efforts will determine the level of engagement and reach you have with your customer. Digital marketing entails evaluating how your customer base interacts on your social platforms and other ways they interact. There is little room for error here, because all it takes is one mistake to undo a lot of progress. Here are some major digital marketing mistakes that you’d be wise to avoid.

Having No Strategy

If you fail to plan, you are absolutely planning to fail. If you do not do your due diligence in your digital marketing strategy, it will reflect in floundering results. It is very important for you to establish goals and benchmarks that you want your business to reach. Even more important than that, you will want to plan out interventions to make those goals be realized.

You don’t want to do too much at one time, so it is recommended that you focus on no more than 2-3 strategies at a time. It would also help if this strategy is documented in order to build a sense of accountability to build towards it. Having a digital marketing strategy can be expedited using tools such as Omni AI Matrix.

Neglecting SEO

One of the most essential aspects of any successful digital marketing strategy is a cohesive SEO plan. SEO is a tactic that businesses use in order to increase their visibility on search engines. This is one of the most effective ways to increase traffic and potentially convert that traffic into customers. There are many techniques that help websites and blogs show up in search engines. Some of these techniques include having authoritative backlinks, adding interactive content and including primary keywords in meta descriptions.

If you do not have SEO as a part of your digital marketing strategy, there is some re-evaluating in order. Search algorithms change frequently, which means that your strategy will be every evolving. However, you need an SEO strategy to fall back on to begin with.

Not Understanding Your Audience

This is something that should have been done well before you implement any strategies, but any successful business understands what their customers or customer base wants. Creating buyer personas is something that you should be investing time in, because then you will be able to create custom content that will cater to who you are advertising to.

You should also understand that this extends beyond basic demographics. Creating a buyer persona will help you understand their buying process and what their goals are. If you do not understand your customer, then you won’t understand what kind of content you need to be pushing in order to get them to be regular buyers. Never neglect your audience, and be sure to focus on this before you start the implementation phase of your strategy.

As you can see, your digital marketing strategy is essential for business prosperity. You should follow all of these tips to make sure that you are optimizing your reach. You’ll put your organization in an excellent position going forward if you do.


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Sophie Ireland
Sophie is the Research Editor at CEOWORLD magazine. She is based in the company’s New York office. Sophie has worked as a reputation advisor to nearly 250 global CEOs, 3,200 other C-Suite executives, and high net worth individuals for over 9 years. She joined CEOWORLD magazine as a Research Analyst, conducting comprehensive research using both open-source intelligence and premium resources, as well as enhanced due diligence, compliance, and risk assessment, and financial analysis and complex valuations. As a nonpartisan consultant to global business executives, business leaders, and think tanks, she focuses on economics and public policy issues. Her passion is explaining complex economic issues for the layman. She can be reached on email sophie@ceoworld.biz