While 57% of the world’s population now has an internet connection, only 1% did in 1995. Countless businesses regret not making use of the internet revolution in 1999.
Smartphones were rare back then, while they can be commonly seen today. This has increased investment in digital media. According to Emarketer, 43.5% of the total advertising budgets will be on digital media in 2020.
With ever-increasing technology, the world of digital media evolves rapidly. Academic institutions cannot keep up with it because of its dynamic nature. Professionals who are already in the industry also need regular up-gradation in skills and knowledge.
Thus, it has become crucial to keep up with the ever-developing field of digital marketing. Digital marketing has become a must-learn irrespective of whether you are a marketing professional, entrepreneur, or business head. Depending on your requirements, you may choose a course on the list of courses we recommend.
Here’s our list of the top digital marketing courses to give your career a boost:
- American Marketing Association – Digital Marketing Certification course
The AMA is one of the most renowned marketing communities in the world. So, the courses they offer are of high caliber. We recommend their Professional Certified Marketer (PCM) course. IT covers vital topics like analytics, social media, user experience, SEO, online advertising, email, and content marketing. The test is the Digital Marketing equivalent of the SATs. In order to get certified, one needs to answer 80% of the questions correctly. In a year, you can have at most 3 cracks at it.
- eCornell — Digital Marketing Certificate course
This course first provides you with an overview of the digital marketing landscape. It then helps you in assessing opportunities in both paid and owned media. By the end of this course, you will be able to successfully make integrated media plans suitable for your objectives and resources. If you are looking at a career in social media marketing, this course is just for you!
- Google Digital Garage — Fundamentals of Digital Marketing
The Fundamentals of Digital Marketing course offered by Google is ideal for someone looking to kickstart their career in Digital Marketing. By the end of this 40-hours long course, you will have a basic understanding of social media marketing and search marketing.
This is a great option if you are not looking to invest in courses yet. You may also enroll in their specialized courses once you are done with this certificate course.
- SimpliLearn — Digital Marketing Specialist Program
This is not a single course, but a learning path that intends to step-by-step make you proficient enough to manage digital marketing initiatives of an organization.
You can get an overview of digital marketing principles from the foundational Digital Marketing Certified Associate course. The students then progress to learning in detail about social media, paid marketing, SEO, and web analytics. You may also pursue advanced courses in mobile marketing, email marketing, content marketing, or conversion optimization as per your needs. We would recommend this learning path to professionals looking to strengthen their existing digital marketing skills.
- Digital Marketing Institute — Diploma in Digital Marketing
The material of this globally recognized course covers topics including Google Ads, SEO, Analytics, social media marketing and more. This course is recommended for those looking to start their own agencies or those who seek in-depth knowledge about digital marketing.
- Duke University Continuing Studies – Digital Media & Marketing Program
Founded in 1838, Duke University is one of the most reputable universities in the southeastern United States. Their Digital Media & Marketing Program is comprehensive and was developed by SimpliLearn. By the end of this course, you will have a firm grasp of digital marketing fundamentals. The course focuses on essential digital marketing tools like PPC, Analytics, SEO, and social media.
- Benedictine University – Internet Marketing Certificate
Benedictine University offers Graduate Certificate in Internet Marketing program. This online program is designed in partnership with Market Motive. Industry professionals teach students about the marketing tools required to create successful marketing campaigns. The four major courses include in the program are SEO, Social Media Marketing, Web Analytics, and Landing Page optimization.
- Coursera’s Digital Marketing Specialization
The program helps students learn about SEO, analytics, and social media among other things. And what better way to prepare you for the challenges that await you than a hands-on project! This seven-course program is ideal for beginners who are new to the world of online marketing.