No matter what type of company you run — a retail establishment, an accounting firm, or a custom software development company — it has likely been affected by the COVID-19 pandemic in some way. If you’re a restaurant owner, you’ve likely had to shut down or drastically alter the nature...

First of all, a clue in order to be successful is to be very careful regarding the fundamental process. Make sure there is a real market need before you invest more money and time in it, this helps you to mitigate many unnecessary risks and stresses. A marketing system is...

The customer journey is a marketing phrase that most marketers, SEOs, and business owners have heard before. The customer journey simply refers to how an online consumer becomes aware of a brand, and how they interact with the brand throughout the sales funnel. However, implementing SEO techniques that maximize customer...

Online video is now in demand like never before, and it’s also one of the most powerful ways to connect with audiences around the world. As more users continue to access the internet through their mobile devices and social media, video is the fastest growing and preferred method to absorb...

Business leaders instinctively know that when there’s a difficult announcement to make, showing a human face makes the best of it. That’s the thought that occurred to me when I saw Boris Johnson announce that he had Coronavirus. He broke the news using some very simple video footage filmed on...

First of all, Coursera is an American online learning platform founded in 2012 by Stanford professors Andrew Ng and Daphne Koller that offers massive open online courses (MOOC), specializations, and degrees. Coursera works with universities and other organizations to offer online courses, specializations, and degrees in a variety of subjects,...

Many home service businesses started with a dream. The owners hoped to earn money, provide better service and higher standard of client care, grow their companies and have more freedom. So, they did what many others before them had done — they jumped in their trucks and got to work....

Impeccable quality and innovative construction are the mark of the new “it”-brand in luxury handbags, Senreve. Launched in November 2016 by fashion veteran/executive Coral Chung, Senreve started with a simple mission: craft a functional, stylish  bag fit for the modern, multifaceted woman. Before the first rounds of funding, it grew...

Temptation knows no bounds when luxury retail is right in front of our eyes. Even the most plain-looking but branded clothing will make us spend crazily. But, money is money and once it is gone, it is gone. We do not want regrets after having spent generously on luxury retail—and...

As markets continue to fluctuate in response to the COVID-19 pandemic, leaders at businesses of all sizes might be wondering whether a recession is on the horizon. And despite a generally bullish picture painted by analysts at Goldman Sachs and other money managers at the start of 2020, many models now portray...

If you own or manage a small business today, you most likely are concerned about the health and welfare of your employees, customers, and your business itself. The whole world seems to be fighting this dreaded pandemic, and the future for all of us is cloudy at best. So what...

Are social media platforms good for something besides cute cat pictures, makeup tips and exotic travel? Yes, says the Canadian influencer marketing platform Shop and Shout, which recently announced a strategic partnership with Replant Amazon, a visionary enterprise committed to planting 1 billion trees in deforested areas around the world....

The cost of IoT sensors has halved in the last 10 years and is still on a downward trend. Sensors can monitor the chemical composition and moisture content of the soil in each part of a farm as well as the rainfall and temperature. By combining this data with detailed...

Cybersecurity companies are often ideal candidates for international expansion. As digital businesses, building a customer base outside of the U.S. often comes with the territory and is part of the business plan from day one. And the impact of successful international growth can be transformative: not only can a geographically...

As recently as the 1980s, determining the value of a company was a relatively straightforward affair. That’s because tangible assets made up 80% of an organization’s value, meaning accountants needed merely to estimate the sum total of the company’s factories, equipment, inventory, and other physical holdings. Then something changed. The...