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CEO Agenda

7 Ways to Use Online Video to Better Represent Your Brand

Online video is now in demand like never before, and it’s also one of the most powerful ways to connect with audiences around the world. As more users continue to access the internet through their mobile devices and social media, video is the fastest growing and preferred method to absorb content online today.

According to Hubspot, 81% of businesses use video as a marketing tool — up from 63% over the last year. And a recent study from Google suggests that 6 out of 10 people would rather watch online videos than television.

If that doesn’t tell you how important online video is, then you might just be missing out on one of the biggest opportunities the internet has ever offered. Now is the time for online video, and now is the time for you to get the most out of what video content creation and marketing has to offer.

With all of this in mind, today we are going to highlight some of the best ways to start using online video to grow your business, create new content and better represent how your brand looks online.

1 – Use Whiteboard and Explainer Videos

Explainer videos have quickly found themselves as one of the most popular and effective ways to create content and engage with audiences online. Often created with an animation and hand drawn look and feel, these videos work well because they keep the end user in anticipation by sticking around to see what’s best.

For professionals that are toying around with the idea and need an explainer video for their business or brand, they are often used on the main page of a site or on independent pages to showcase how a product works or the way a service is provided.

A perfect example of this would be an online marketing company that offers SEO or web site ranking solutions. For the average site owner, this might be something they are aware of, but don’t truly understand. With an explainer video in animation form and having visual and audio components in place, the end user will have a much better concept of how the process works versus reading through a bunch of text and written content.

2 – YouTube, Google and Facebook All Love Video Content

With video content now being in demand like never before, it’s important to understand how the major social networks and search engines rely and rank such content as well. After all, as powerful as these platforms are for search and website content, they also want to be the major players with video as well.

Google obviously owns YouTube, which is the largest video search engine on the planet. Facebook is the largest social media platform in the world today, and they also own Instagram, which happens to be the most popular video-based mobile application.

As more people look to YouTube, Facebook and Instagram for their video content, it should be a place where they can find your video ads and content as well. Unlike desktop usage, when a person is viewing video on their mobile device, they have limited distractions and are likely more engaged.

With both of these huge brands controlling the video market, you can be rest assured that video content and how it’s being absorbed, will just continue to grow and expand in the coming years.

3 – Use Professional Design Tools to Get Started

When it comes to the type of video you want to create, there are plenty of options to choose from. Whether it’s a talking head, a whiteboard or explainer video or even a simple walk through of your business… you need to make sure it looks professional and is delivered to your audience in the highest quality possible.

If you enjoy the many benefits that come along with video content, but not sure how to get started in the creation process, we highly recommend going with a solution like mysimpleshow, which allows users to walk through the video creation process step-by-step, without the need for any technical or design skills. The benefit here is that all of the video content created right for this drag and drop solution will be in the highest quality and file format possible.

Using a solution like mysimpleshow is an ideal place to start, as this will allow you to start the video creation process and get familiar with how it all works. If you are unable to create a video that fits your exact needs, the option is always there to go with a custom explainer video that can be made with your exact requirements and designs in place.

More often than not, you will have to pay a higher premium for the custom work and time allotted to your project, but this will often show in the quality of work as well.

4 – Create Custom Video for Facebook Ad Campaigns

With more than a billion active users on the Facebook platform, it’s quickly become one of the most effective ways to build a community and brand around your business. This is especially true if you are doing anything with Facebook Groups, fan pages and using Facebook’s self-serve advertising platform.

Once you’ve built a loyal following on Facebook, it’s then time for you to continually engage with them. This is often done through Facebook Groups and Fan Pages, however, a much better way is to set up a custom ad campaign using Facebook Ads and then creating short content and video ads for those audiences.

The benefit here is that you can set up ad campaigns specifically for individuals that might have visited your site, subscribed to your mailing list or are even a paid customer on your site.

By creating custom videos for such advertisements and audiences, it will result in much higher conversions and engagement.

5 – Record Interviews Over Video and Audio

Video content comes in many different shapes and forms, and if you are focusing on just a one to many concept, you are missing out. A perfect example of this can be seen in the world of video interviews, live webinars and podcasting.

What makes each of the content methods unique is how the content is created. Podcasting is often done over a live call and then recorded for syndication later on. Webinars might be live, but then a recorded version is then provided later on. And video interviews from in-person networking, conferences and events are also great for video content to be released through your site or on any other video platform.

The key to getting the most out of your content, is to make sure you deliver it to as many different platforms as possible.

In the case of a podcast it would be likely first be recorded as an audio and maybe with video, but that content could then be transformed into an audio file, uploaded as a video to YouTube and then transcribed into a full-length article for your site or blog.

As we all know, not everyone likes to consume content in the same way, so it’s important to make sure you deliver your best content in as many forms as possible.

6 – Start a YouTube Channel for Your Brand

Many years ago, YouTube was just a fad. Then Google purchased it for a billion dollars and never looked back. Today, YouTube is the number one search engine in the world for online video and hundreds of hours of new content is being added to the platform daily.

With so much attention on video and YouTube just continuing to gain in reach and usage, it’s an absolute no-brainer to create a video channel for your brand, expertise or passion.

Just take a look at any of the top YouTube channels, and you will see that they have millions of subscribers. Some of them are even generating millions of dollars in ad revenue as well.

In previous years, many professionals and brands were reluctant to start a channel or brand following on YouTube, simply because it wasn’t on their own platform. Now it’s simply one of the best branding and business tools out there.

7 – Turn Infographic and Industry Data in Videos

One of the most shared and important forms of content is analytical data and industry stats. This is especially true across marketing and business sites, but analytical data is always sought after in nearly all markets. However, not many people enjoy the idea of reading through reports and endless numbers.

For times like this, it’s best to provide such information through visuals, graphs and infographics. If you head over to Google and search for any topic and add “infographics” to the query, you will see exactly what we are talking about.

However, this also leads to a huge opportunity in video creation as well. As important as these stats and industry reports are, they are much better when absorbed in a way the audience enjoys.

This is where some simple video content creation comes into play. The numbers are already there for you. Just throw them into a powerpoint slide, add some unique music and voice overs, and then you have some great content that can be shared across all media outlets.

How to Grow Your Business and Brand with Video Content

As you can see, there are a handful of ways to start using video to create new and original content, while also better connecting and engaging with your audience in the process.

Be sure to run through each of the video methods above and see which might work best for your business.

Everyone loves online video and it’s now the number one way to consume content online. If you aren’t changing the way you create content online, your audience will likely find someone else who is.

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CEOWORLD magazine - Latest - CEO Agenda - 7 Ways to Use Online Video to Better Represent Your Brand
Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at