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Friday, March 29, 2024
CEOWORLD magazine - Archive in Christopher Bo Shields

Christopher Bo Shields

Christopher Bo Shields

Christopher Bo Shields is the chief creative officer and co-founder of video content specialists Binumi Pro. Binumi Pro empowers organisations of all kinds to take control of their video communications in a brand-safe and scalable way. Using the cameras in smartphones, Binumi Pro enables users to shoot and deliver professional on-brand content at a fraction of the cost of traditional video production. Christopher Bo Shields is an opinion columnist for the CEOWORLD magazine. Follow him on LinkedIn.
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Be Netflix: the next great pivot is to make your brand bingeable

Remember events? Held in large halls, populated with exhibitors and their stands, keynote presentations and break out rooms, they provided a marketplace for ideas, for networking opportunities, and, of course, sales. Of course, to focus on the physical aspect is to underplay corporate events. What they did most of all,...