Canada can be rightfully called the land of diverse and natural landscapes. Traveling across the country will let you amaze in every way as the scenery changes easily with each frame. Despite being touted as the second-largest country in the world, Canada has been always overlooked in front of the...

These are the days of branding and marketing whether you are a spiritual leader, religious leader, business leader, political leader or an academic leader. With the advent of social media, people started using technology aggressively to build their credibility and enhance visibility. There are celebrities including film stars, cricketers and...

Globally several soldiers die due to wars and conflicts. The families of the soldiers undergo mental agony and trauma, and the respective nations lose their precious human resources and productivity. Hence, there is an urgent need to emphasize peace education globally to avert conflicts and wars; and to promote peace...

Without a doubt, there are reasons why Fashion Nova was the most Googled fashion brand in the year 2018, and why it has over 18 million followers on Instagram. What makes Fashion Nova so successful? Well, it all comes down to strategy. How is Richard Saghian able to make such...

The heart of a company is its CEO – so much so that the company’s reputation depends on the CEO’s reputation. Wise CEOs know that they become the brand of their company. A CEO’s personal brand is crucial to the organization’s ability to hire top talent and develop strategic partnering...

Search Engine Optimization is one of the ways business operators improve their visibility in the virtual realm. SEO marketing cannot be successful without applicable strategies. This is where SEO companies come in. You have to work with experts to help you understand Search Engine Optimization and the best ways to...

The Covid-19 pandemic affected to great extent business operations. In the second quarter of 2020 many regions across the globe continue to make a huge effort, trying to cope with the slowdown of many sectors and industries. In the second quarter of 2020 venture, capital-backed companies raised 62,9 billion dollars...

Peernovation, a combination of peers (people like me) and innovation (creativity realized), results from what people can create and implement in an organization that is bigger than any one person.  Several factors make Peernovation possible.  Yet, other than psychological safety, and assuming you have all the right people on your...

There is stiff competition in the e-commerce industry as millions of new and existing businesses strive to establish an online presence. There will be over 2 billion online buyers by the end of 2020. Meaning the only way your business can be part of this vast digital market is by...

“Ignore the hype you see about other startups in the press. It's usually a pack of lies, and half of them will be dead in a year. Focus on building your business so you can be the one left standing.”  – Jules Pieri, Co-founder and CEO of The Grommet When...

The field of digital technology is an attraction for foreign capital investing in Europe. Almost one in five foreign direct investments in Europe (19%) targets the digital technology sector. Digital technology and business services continue to dominate foreign direct investments in Europe. To be precise, as in previous years, in...

During an economic downturn, it’s traditionally the marketing budget that’s first on the chopping block. Some B2B tech companies think that in such a crisis situation, no one will be buying their solutions – this is how they end up jeopardizing their long-term market share. However, the companies that put customer needs...

The COVID-19 pandemic has created an incredible amount of uncertainty. Employees wonder whether they’ll keep their jobs amid rising unemployment, parents question whether their kids will be safe returning to school, and business owners struggle to navigate the pandemic while keeping their companies afloat. In the current climate, these concerns are global...

The world is watching to see what actual progress CEOs will make on diversity and inclusion. On May 25, 2020, George Floyd, an African American man living in Minneapolis, MN was murdered by police. He was accused of using a counterfeit $20 dollar bill to buy cigarettes. Police used extreme...

Imagine that you needed specialist surgery. Who would you turn to? Would it be your car mechanic? Would it be your plumber? I don’t know about you, but given that I wanted them to operate on me,  it’s unlikely they’d be my first choice! I trust my mechanic with my...