C-Suite Advisory

E-commerce 101: How to Grow Your E-commerce Business from Scratch

There is stiff competition in the e-commerce industry as millions of new and existing businesses strive to establish an online presence.

There will be over 2 billion online buyers by the end of 2020. Meaning the only way your business can be part of this vast digital market is by employing those strategies such as Amazon seller tools, which can position your e-commerce business before the right audience.

In this article, we show you some six ways you can grow your online business. Stay put for some proven hacks to moving your e-commerce to the next level.

Know your target customers 

Of course, you have a product that you intend to sell to your customers. But have you researched widely to know where your customers come from?

At least 85% of online shoppers conduct online research before they can buy anything. Meaning, if you position your business at the right place and time, you improve the chances of customers reaching your business.

Knowing who you are targeting with the product can help you to choose the best marketing strategy and even work on improving your brand to meet your customers’ unique tastes and preferences.

Get into affiliate marketing 

If your online store is new in the industry, the best way to grow your customer base is by working closely with affiliates. It is much cheaper to use affiliate marketing to improve your sales because you will only be paying affiliates when they send you successful sales.

Create and manage an affiliate program to drive more customers to your business. You can begin by installing software on your WordPress to come up with a reliable affiliate program and invite other people to join.

Affiliate programs are an effective way of using other businesses offering complementary products to grow your business.

Collaborate with other e-commerce websites 

Research widely and have a list of other companies or e-commerce websites offering products in your niche. Reach out to the companies’ marketing team and ask them out to help you market your brand on their site.

You can attract customers to your website by adding some backlinks to redirect them to your store whenever they click on the advert you post on your partner’s website. Offer some discount to all customers that come to shop via your partner.


Retain your existing customers 

Your existing customers are essential in helping your business grow. Instead of focusing on getting more customers, you should develop a strategy for converting your current customers to loyal customers.

Loyal customers can market your business to their networks and trust me; most digital buyers trust word-of-mouth and referrals more than anything else.

So, before coming up with a strategy to attract more customers to your business, you should focus on improving your existing customers’ experience with your brand and shop. Begin by issuing your customers redeemable points for every purchase they make or offering them sales discounts.

Win your customers through testimonials 

If you want to attract customers and make them come for more, you have to prove that your brand is worth their money. Use social proof to win your customers’ hearts.

You can post some testimonials from real customers with feedback on your products. Ensure you attach a photo and full name of the customer on the testimonial.

Many customers will be more willing to share their experience with your product if it solves a problem. You have to share their feedback on your website to make people believe in your brand’s authenticity.

Optimize your e-commerce site for sales 

You can optimize your e-commerce site to drive more customers to your online store and increase your conversion rate. Here are some of them:

  • Include a video demonstration of your brand on the site. Videos have the highest marketing ROI than most marketing tactics.
  • Do some keyword research and create content that answers the question most of your customers ask when researching.
  • Have a FAQ on your website to tackle all issues that customers may have about your product.
  • Make your site more responsive to desktop and mobile screens.

When you employ these strategies to grow your e-commerce business, you should find your progress using the IO Scout Amazon sales estimator. Remember to stay ahead of the park and make your business noticeable, you must think outside the box. Implement these six strategies and watch your business move to the next level.

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Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at sophie@ceoworld.biz.