One of the most important things you should know about Instagram is that it's a great way to connect with new people all over the world. In fact, there are more than 300 million active monthly users on this site and around 100 million daily visits. Therefore, your aim should...

One of the key relationships for a CEO is the one with their board. The CEO can be proactive in ensuring this is a functional and effective relationship, but this task is immeasurably harder when the board itself is dysfunctional. A dysfunctional board has driven many a CEO to despair,...

You may not agree but mass media feeds human imagination. It is the arena for everything you know and want to know as well as everything you hear, or want to hear. Everything there is to know about the world can be found there. Now, because mass media is so...

Regarding promoting and growing your website, digital marketing is a tried and tested approach. It can attract new customers, help your business thrive, and increase your brand awareness. The term digital marketing covers a huge spectrum of different services and techniques, but two specific areas of the industry that are...

Though Q4 is often synonymous with lower sales and revenue prospects, it’s still a crucial time for setting up the business for success in the new year. While year-end business is slower, take some time to tune up your customer loyalty efforts. The fourth quarter is infamous for slow sales and decreased...

New isn’t always better. In the case of business growth, new accounts are good, but they’re not the easiest or most economical way to expand your enterprise technology company’s client roster. In fact, according to long-accepted marketing wisdom, acquiring one new customer is five times more costly than retaining an...

"COVID-19 became my Chief Innovation Officer." Diane Sullivan, CEO of Caleres, described the 90% drop in revenue of her $2.8 billion global footwear company as a near-death experience. She credited innovation as the reason the company survived and thrived. The COVID challenge drove innovation and made Caleres a stronger company....

To combat business uncertainties and risks, leaders must adopt a strategic mindset to approach competition, the market, and the rest of the business realities at play. They must also look beyond the present to predict what changes and disruptions might lie in the future. As Javier Gimeno, Professor of Strategy...

As an entrepreneur, you know that efficiency is key to ensuring the smooth running and profitability of your business. As such, you’d want to include some features into your business system that’ll make your venture more profitable—for example, a business dialing software. Such software enables you to improve your communication...

Each year, brands spend over $600 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. This excerpt from Brand Hacks – How to Build Brands by Fulfilling the Consumer Quest for Meaning aims at helping CEOs understand why consumers...

Consumers have made their opinions on corporate social responsibility clear. And when it comes to deciding where to direct their patronage, companies that prioritize social and environmental responsibility have first dibs. Rhett Power discusses ways for companies to adopt environmentally friendly practices as more organizations aim for net-zero emissions.  Environmental...

Improving the customer experience is one of the best ways for your company to differentiate itself. And with Customer Service Week starting in October, now is the time to implement an initiative. Follow these steps to gain new customers, increase retention, and boost your brand reputation. Research from McKinsey indicates...

Based out of Southern California, Krishen Iyer is an entrepreneur working at the local level in the Fresno area but is known and respected on the larger stage in his field, focusing on insurance and insurance-related products and services. Krishen Iyer Quickly Launched a Successful Career Out of College After...

All eyes are on the latest generation to enter higher education and the workforce. In 2019, my digital marketing students began writing blog posts, attempting to explain their generation to future recruiters. Before embarking on this project, I encouraged them to read studies about Gen Z – broadly defined as those born between 1997 and 2012 – and to...

I hear from people all the time who feel stuck in the 9 to 5 and want to start a business, but they have no idea how to get there. The first thing I ask them? What do you love?  What are you good at?  So many people cannot truly...