Selling products that have no visual representation can be tricky. On the one hand, online movie renting and selling offers the convenience of obtaining audiovisual products from the comfort of the customers’ houses. On the other hand, it means operating in a highly competitive niche. So if you are just...

A few weeks ago, in helping some C-suite executives rethink their corporate strategy, I asked, “What are your gross margins?” Crickets. I then asked, “What makes your company unique?” Crickets again. They aren’t alone. Through my work as an author, consultant and member of the teaching team for several leadership...

Nicole Tabs has a resume that, from start to finish, is impressive no matter where you start: CEO and co-founder of business development agency Monarchy Media, co-founder of modern fitness brand Upliffs, and co-founder of Serendipity Group Inc, a film production company that announced its TV series on ABC. It’s...

Going ahead with a business venture is a great career choice. But getting a business up and running and maintaining it smoothly needs more than just efficiency and management skills. There are multiple external factors than can either help the business grow or ruin it eventually. One such prominent factor...

The first ever recorded e-commerce sale in human history is generally believed to have taken place on August 11, 1994. Then, 21-year-old entrepreneur Dan Kohn sold a music CD from his New Hampshire based website to a friend in Philadelphia, using encryption technology to protect and to charge the man’s...

Being a woman means taking on a lot of different roles. You're a leader, friend, spouse, mother, support system, emergency phone call, and where others turn to feel safe and grounded. You handle those roles efficiently and without expecting a parade celebrating all the work you do. However, your goals...

When you tell other people how great you are, that’s called advertising. When people tell other people how great you are, that’s called public relations. However, public relations expert and author Gini Dietrich says an enlightened corporate and executive communications program need not be an either/or proposition. She wants it...

Some people have the germ of entrepreneurship from a very young age. They take the risk and set up businesses with themselves in the lead. This article presents ten young CEOs we would like to know about. Mikaila Ulmer: Although she is only 16 years old, she is a successful...

When was the last time you saw a major failure in implementing decisions? What about in project or process management? Such disasters can have devastating consequences for high-flying careers and successful companies. Yet they happen all too often, with little effort taken to prevent failure. For example, many leaders stake...

Freelancing doesn't suffer fools. And it takes a certain kind of person to make a long-term success of it. When a freelancer fails, people often think it's due to a lack of skills, but that's not always the case. Usually, they fail because of a lack of business acumen or...

In June 2021, a notable airline company was frantically working to reschedule flights for hundreds of passengers. Disorder halted the flow of operations. Flights were delayed, rescheduled, and canceled as angry customers demanded refunds. The impact on the airline’s brand and reputation was devastating. The event was so dire that...

Lead generation is crucial for the growth of any company. Yet, it is not enough to have a lot of leads. Quality is what matters. In particular, a quality lead adds to sustainability and improves the sales process in the end.  The definition of the quality of leads is concerned...

Manuel Suarez is a true American success story. His personal narrative is the foundation for Attention Grabbing Media, or AGM, the full-service marketing agency he founded in 2016. In just five short years, the company has proven that its name is more than just clever. They’ve just been named 438th...

Many executives intuitively recognize the importance of their company’s brands, and they invest accordingly. However, many also overlook the importance of their own personal individual professional brands. The fact is, the executive brand often walks into a room or enters a conversation ahead of the organization’s brand. Ideally, organizational brands...

Do you remember the last time you were at a party or a social gathering and someone asked what you do for a living? (With Covid, this seems like a lifetime ago, but think back.) Do you remember describing your job and watching as they lost interest? What if you...