New isn’t always better. In the case of business growth, new accounts are good, but they’re not the easiest or most economical way to expand your enterprise technology company’s client roster. In fact, according to long-accepted marketing wisdom, acquiring one new customer is five times more costly than retaining an...

"COVID-19 became my Chief Innovation Officer." Diane Sullivan, CEO of Caleres, described the 90% drop in revenue of her $2.8 billion global footwear company as a near-death experience. She credited innovation as the reason the company survived and thrived. The COVID challenge drove innovation and made Caleres a stronger company....

To combat business uncertainties and risks, leaders must adopt a strategic mindset to approach competition, the market, and the rest of the business realities at play. They must also look beyond the present to predict what changes and disruptions might lie in the future. As Javier Gimeno, Professor of Strategy...

As an entrepreneur, you know that efficiency is key to ensuring the smooth running and profitability of your business. As such, you’d want to include some features into your business system that’ll make your venture more profitable—for example, a business dialing software. Such software enables you to improve your communication...

Each year, brands spend over $600 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. This excerpt from Brand Hacks – How to Build Brands by Fulfilling the Consumer Quest for Meaning aims at helping CEOs understand why consumers...

Consumers have made their opinions on corporate social responsibility clear. And when it comes to deciding where to direct their patronage, companies that prioritize social and environmental responsibility have first dibs. Rhett Power discusses ways for companies to adopt environmentally friendly practices as more organizations aim for net-zero emissions.  Environmental...

Improving the customer experience is one of the best ways for your company to differentiate itself. And with Customer Service Week starting in October, now is the time to implement an initiative. Follow these steps to gain new customers, increase retention, and boost your brand reputation. Research from McKinsey indicates...

Based out of Southern California, Krishen Iyer is an entrepreneur working at the local level in the Fresno area but is known and respected on the larger stage in his field, focusing on insurance and insurance-related products and services. Krishen Iyer Quickly Launched a Successful Career Out of College After...

All eyes are on the latest generation to enter higher education and the workforce. In 2019, my digital marketing students began writing blog posts, attempting to explain their generation to future recruiters. Before embarking on this project, I encouraged them to read studies about Gen Z – broadly defined as those born between 1997 and 2012 – and to...

I hear from people all the time who feel stuck in the 9 to 5 and want to start a business, but they have no idea how to get there. The first thing I ask them? What do you love?  What are you good at?  So many people cannot truly...

Sure — large companies might have countless employees, mountains of cash, and seemingly endless resources at their disposal. However, that doesn’t mean they should look past small businesses as a source of inspiration. This holiday season, legacy organizations that take a page from smaller businesses could truly set themselves up for...

Outsourcing typically involves using freelancers or agencies to work on a contract basis for your business. With the dramatic increase in remote and office-less companies since the COVID-19 pandemic began, it seems likely that outsourcing will experience a surge in growth too. Now that the remote work and distributed teams...

A family business can provide many challenges along with innumerable rewards. There are often big shoes to fill, as it’s important to uphold the company founder’s high standards. At Robinson Helicopter Company, President Kurt Robinson continues his father’s focus by bringing the best civil helicopters to customers across the globe....

Savvy business owners are aware of the importance for a brand to remain relevant and fresh to continue catching the eye of consumers. One of the best ways to achieve this goal is by rebranding when existing designs start feeling stale. Rebranding allows companies to re-emphasize the ideas and culture...

The business landscape is constantly shifting, creating challenges and opportunities for small and medium-sized businesses in their efforts to grow and scale. A small size can be advantageous in the market due to inherent flexibility and adaptability. It allows for quick innovation and frequent adjustments without the need to consider...