There are more than 7.5 billion people on Earth, and most speak a native language other than English. Even in the United States, at least 350 languages are spoken. As a brand marketer who hopes to engage these households — as well as international audiences — you'll need to translate your messaging...

A platform is any two-sided environment that facilitates an exchange between parties. If you’re looking to build a platform, you’ll need to navigate the complexity of appealing to both buyers and sellers. Here are four best practices for getting started. Iconic venture capitalist Marc Andreessen famously proclaimed, “Software is eating the...