As a retailer, you’re no doubt focused on growing product sales. This is important, but can sometimes lead to missing the forest for the trees, leaving other revenue streams untapped. This is where retail media enters the picture. Retail media enables you to monetize your digital spaces by letting vendors/partners...

In the course of my consulting career, I have been fortunate to meet with and learn from many respected business leaders in the tech industry. It never ceases to surprise me how quickly marketing leaders will spend millions of dollars on search engine advertising (Google ads and others), while only...

“It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffett Remaining competitive in your industry is challenging with a tarnished reputation. In today’s news cycle, reporting on an organization’s downward reputational spiral can be difficult to watch — especially when that impairment is...

Today’s customers expect digital communications to be convenient and efficient, but they’re also experiencing digital fatigue. And that means organizations face a multi-part challenge: how to address consumer preferences while limiting attrition, avoiding greater complexity and maintaining low costs. How can you design consumer experiences that are impactful rather than...

Taking on an advisory role, founder & CEO of Wellenwide corporate affairs and PR, Sophia Halkidou, points out in an article in the CEOWORLD magazine what aspiring female executives can do to gain steps in their company's hierarchy. Here comes the power of communication to make a positive contribution in...

If you had an investment property worth a million dollars, you’d take good care of it. You’d paint the walls, fix the broken window, mow the lawn and more.  If you had a staff member worth a million dollars, you’d take care of them too, wouldn’t you? You’d care what...

Satya Narayana Nadella became Microsoft's Chief Executive Officer (CEO) in 2014. At that time, the corporation's market capitalization was around $311 billion. Microsoft is now worth more than $2.26 trillion. Microsoft was among the first companies to exceed a $1 trillion valuation when it hit that milestone in April 2019. Another...

There is a lot you need to know and prepare in order to start a business that can thrive and stand on its own two feet. Going in too fast without having an accurate idea of what running a business means and what it will look like can spell disaster....

In any business, whether you’re starting up or have been established for years, it’s important always to be looking for ways to improve. To build a stronger, more niche-focused business, consider targeting specific types of customers and catering your products and services to them. This can help you stand out...

While some brands barely survived the COVID-19 pandemic, many enterprises thrived thanks to quick-thinking and future-focused leadership, creative marketing solutions, and the reimagination of brand identities. In these cases, changes in C-suite leadership revitalized brands, providing much-needed outside perspectives on the “new normal.” That’s been the case for the internationally-recognized...

CEOWORLD magazine has engaged in an exclusive interview with Addie Elabor, CEO of D'IYANU. D’IYANU celebrates African heritage with stylish, contemporary clothing for the whole family. They create bold prints and design unique pieces that allow our customers of all backgrounds to express themselves through African culture. The upbringings of...

The founder of Inspired Insurance Solutions, a top-performing independent brokerage, Jessi Park, has guided it to one of Central Florida’s Top 25 Women-Owned Businesses, while the company, itself, has seen 75% growth in just one year. In fact, in only five years, she has led it to become a multi-million...

Full disclosure, my favorite leadership book of all time is The Leadership Challenge by Jim Kouzes and Barry Posner. The book is in its 6th edition, sold more than 2 million copies, and translated into 22 languages, so I am not the only one who feels this way. I was...

The nature of work is changing, so recruiting efforts need to adapt. Through virtual reality recruiting, talent acquisition professionals can provide a revolutionary candidate experience and improve the process for both companies and job seekers. Business as usual, but from a distance. That’s the reality many are dealing with right...

Here in the United States, last month’s Super Bowl is long over. Its headline stories have been told and retold, its heroes decided, and its lessons have already taken back to locker rooms and front offices for next year’s planning. Sometimes, however, it’s the stories that get overlooked that impart...