The nature of work is changing, so recruiting efforts need to adapt. Through virtual reality recruiting, talent acquisition professionals can provide a revolutionary candidate experience and improve the process for both companies and job seekers.
Business as usual, but from a distance. That’s the reality many are dealing with right now, especially in the workplace — especially in trying to recruit and hire top-tier talent.
With career fairs canceled and in-person meetings not as sought-after as before, recruiters have gotten creative with their talent engagement strategies. Many have turned to virtual recruiting technology to connect with interested candidates and employ a global network of experts.
Although virtual hiring tools gained prominence out of necessity, they look like they’re here to stay. According to Brazen, 96% of talent acquisition professionals say they will continue using virtual recruitment even as the world returns to normal. Why? Because a company’s hiring radius doesn’t need to begin and end with the office’s physical location. There are people all over the world who are ready and willing to come aboard — it’s just up to you to invest in the necessary tools to reach them.
With virtual reality recruiting tools, you can provide candidates with immersive experiences that can help elevate your company’s hiring process and its ability to appeal to a broad and qualified applicant pool. Below are three reasons companies should utilize virtual reality in their recruiting efforts.
- Candidates can have a more pleasant experience.
Today’s hiring landscape is more competitive than ever before, so it’s critically important that companies create as easy and positive a hiring process as possible. According to Talentegy, 82% of job seekers say they would share a positive candidate experience, while 69% would share a negative one. As more candidates use Glassdoor and similar resources to research companies during the application process, hiring managers need to prioritize creating a more streamlined candidate experience. Enter virtual recruiting tools. Rather than forcing candidates to come to the office to get a sense of workplace culture, recruiters can provide office tours and job simulations using virtual reality — all from the comfort of their own homes.
The simpler the experience is, the more shareable it is. Combine those two elements and your company is more likely to build positive word of mouth among talented candidates, according to Integrity Staffing Solutions Chief Experience Officer Megan Couch.
“Don’t be intimidated by virtual reality recruiting,” Couch says. “Instead, see it as an opportunity for growth. By learning the ins and outs of virtual recruiting tools, HR professionals and recruiters can streamline the hiring process, make it more engaging, and deliver effective experiences.”
- Hiring managers can spend less to attract more talent.
After candidates submit their applications, many of them experience the same process: a prolonged vetting period, usually involving several assessments and multiple interviews. In industries like engineering, finance, and IT, that can take 40 days or more. Drawn-out hiring processes not only exhaust companies’ money and resources, but they also drain candidates’ enthusiasm. Virtual recruiting can blunt some of the frustration that arises from such tedium. Sixty-six percent of companies surveyed by Brazen said virtual recruiting platforms either lowered their time-to-hire numbers or kept them the same in 2020.
Individual tests and the need for in-person travel are both time-consuming and expensive. Glassdoor estimates that U.S. employers spend an average of $4,000 to fill an open position. Virtual reality can make it easier for talent acquisition professionals to assess more candidates without spending money to bring them on-site for numerous interviews. Without worrying about exceeding budgets, many organizations can pursue top talent with fewer limitations.
- High-level candidates will appear faster.
While standard interviews have been around for a while, more companies than ever now require pre-employment testing. Of the companies conducting pre-employment assessments, 54% report utilizing job simulations. The uptick in pre-employment assessments helps combat employer bias and ensures candidates who are offered positions will have the skills needed to succeed. Virtual reality makes it possible for recruiters to give job candidates a preview of the on-the-job experience during the interview process. Using virtual reality to conduct skills assessments allows recruiters to identify candidate strengths early on and set aside misleading résumés.
One way recruiters are doing this is through the use of gamification. Gamification not only adds enjoyment to the recruitment process, but it can also help suss out uninterested candidates. Taking the time to play a work-related game requires effort. Because of this, candidates who are less interested in the position may opt out of the process altogether, leaving recruiters with the most interested candidates.
The nature of work is changing, and recruiting efforts need to adapt accordingly. Through the use of virtual reality recruiting, talent acquisition professionals can provide a revolutionary candidate experience, improving the process for both companies and job seekers. This, in turn, can help companies stand out from their competition in today’s saturated job market.
Written by Rhett Power.
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