The same technology that enables over four billion people to access the internet is also the perfect platform for cloud-based software developing SaaS businesses to transform into a thriving industry. As a SaaS company, you’re a subscription-driven business with profitability goals spanning extended periods. What you need is a productive...

Amid a social media backdrop of #equalpayforequalwork, #heforshe, and #equalityforall, leading content marketing agency Contentworks reaffirms its commitment to business equality in 2019.  With a passion for promoting equality, the team has renewed its commitment to non-profit organisation Room to Read in a move that promotes global literacy. The company...

Customer needs are changing – and so are their expectations. And over the last years, it has become clear that one of the best ways to succeed as a business, is to deliver an omni-channel marketing experience throughout all of your different channels and most importantly, to deliver a personalized...

Influencer marketing is on the roll right now – well, to be more accurate, that has been the case for the past few years. It can be extremely effective at promoting your business, boosting brand awareness, and increasing engagement with your target audience. But it can also go the other...

Influencer marketing is on pace to become a multi-billion dollar industry by 2020. It’s not a passing fad. Influencers aren’t just models who promote diet teas. It’s an entire industry that allows brands to reach engaged audiences in visual and relatable ways. The authenticity and personal nature of influencer campaigns...

Savvy real estate agents must keep pace with all the changes happening today, from technology and social networking to the latest techniques, adapting marketing strategies for 2018 and beyond. For example, did you know that real estate is projected to make up 22% of all drone use within the next...

Marketing comes in many forms but there are two big categories – B2B and B2C.  B2B is business to business while B2C is business to consumer, in other words, the general public. There are some overlaps between the two but also many clear differences.  So, what is B2B and how...

Here’s a challenge for you. You work for a menswear manufacturer with a reputation for producing men’s shirts. You’re looking to develop a new brand that will stand out in your marketplace. What do you do? Do you try to create a shirt that will appeal to millennials? A shirt...

What all site owners should understand is the fact that the online environment is highly competitive and that it takes professional search engine marketing a lot in order to gain an edge over competition and to expand the customer base. It is not easy to work with deadlines, limited budgets...

“Success leaves clues,” is something the great business philosopher Jim Rohn used to say in his seminars. He was right. Lawyers, doctors, investors, teachers, millionaires and even billionaires have tried to share with others the secret to their success. Whether it’s because of fame, of wanting to leave something behind,...

Affiliate marketing is a successful business model focused on third-party product promotion. It’s an excellent method of monetizing any blog or website to allow a steady income centered around a commission-based sales stream; one that provides web managers or small business owners to make maximum capital without having to concern...

When it comes to owning a business the most important factor in success is sales. When there are no sales, then the business just cannot succeed, it's that simple. In order to make these sales, a number of different techniques and tools are employed by the company in order to...

Many marketing professionals find themselves at the crossroads of figuring out whether to implement a video advertising campaign, and what type of results it will produce for the brand. It’s no secret that video has been on the rise for years now, and the influence videos have on customers’ purchasing...

There are many different forms of advertising that both B2B and B2C marketers can use to promote their brand, their products, or their services: print, media, digital, and so on. As a general trend, more and more businesses are opting for digital marketing as their clients and customers are typically...

Are you generating any revenue from your email marketing efforts? Because let’s face it, you did not join the email marketing bandwagon just so you could send your email subscribers funny cat pics all week. Well, sending funny cat GIFS could probably be a part of your email marketing strategy,...