CEO Spotlight

CEO Spotlight: The Advent Of Quantifiable Digital Marketing -Thomas Herd’s T1 Advertising

Thomas Herd, CEO of T1 Advertising

Digital Marketing is Essential in 2021: Several years ago, digital marketing was seen as a “nice to have” in most firms. Now, it is seen as an essential business tool to drive engagement, revenue, and performance metrics in an ever-competitive market.

Last year, many sectors were either depleted or received significant losses due to the pandemic. However, this was not the case for digital marketing― growth in this sector was exponential. In 2020 alone, the global digital marketing expenditure hit over $300 billion, according to PR Newswire.

The effects of the pandemic brought unprecedented changes to every aspect of our lives, including the amount of time spent on our digital devices. Now, consumers are making purchase decisions based off what they see on social media and digital advertisements.

If you want to be seen at all, you need a strong online presence.

Thomas Herd, CEO of T1 Advertising

Learn from the experts: T1 Advertising

Thomas Herd’s T1 Advertising has been forward-thinking about digital marketing since Day 1. As the world became more digitized and retailers were struggling to evolve, Herd’s T1 Advertising had all the right tools to help clients adopt to this new digital landscape. By crafting custom-made solutions to clients, T1 Advertising has established itself as a market leader in digital marketing.

To give some background, Thomas Herd is well known as a visionary within digital marketing and Forbes Magazine’s most prominent columnist for the emerging field.

Herd’s strategies help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. His firm has worked with clients ranging from Prada to Sotheby’s and has a pulse on the latest channels/trends from Instagram to Tik Tok.

The world of digital marketing can seem daunting and akin to unchartered territories. By leveraging T1 Advertising, you are shown the ropes right away, so you can focus on your brand’s vision, differentiate yourself from the competition, align your organization―and transform your business and your life.

Looking to get your feet wet in the digital marketing space? Check out Herd’s formula for differentiating brands at https://www.t1advertising.com/ and his Forbes profile.

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Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at sophie@ceoworld.biz.