Dan White

Dan White

Dan White is a marketing connoisseur, established thought leader and independent brand consultant. He carries a 25-year career as CMO and methodology specialist within the Insights division of Kantar. He is also author of The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (LID Publishing, 2020) and The Soft Skills Book: The Key Difference To Becoming Highly Effective and Valued.


Dan White is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
C-Suite Lifestyle

How To Assemble The Optimum Leadership Team

Effective organisations need a clear mission, a strong culture, the right organisational design and, of course, great leadership. Leadership doesn’t just mean the CEO. Successful CEOs assemble a team around them to help in all these areas. A priority when taking on a leadership role is to ask yourself –...