Dan White

Dan White is a marketing connoisseur, established thought leader and independent brand consultant. He carries a 25-year career as CMO and methodology specialist within the Insights division of Kantar. He is also author of The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (LID Publishing, 2020) and The Soft Skills Book: The Key Difference To Becoming Highly Effective and Valued.

Dan White is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.

C-Suite Lifestyle

How To Assemble The Optimum Leadership Team

Dan WhiteC-Suite Lifestyle

Effective organisations need a clear mission, a strong culture, the right organisational design and, of course, great leadership. Leadership doesn’t just mean the CEO. Successful CEOs assemble a team around them to help in all these areas. A priority when taking on a leadership role is to ask yourself –...

C-Suite Advisory

HOW TO HANDLE WORKPLACE CONFLICT

Dan WhiteC-Suite Advisory

Conflict in business life is as inevitable as it is within families – it’s baked into our human DNA. So, it’s important that you know how to cope with it when it inevitably rears its ugly head. Handling conflict well not only diffuses the immediate tension but can also lead...

CEO Insider

HOW TO CHOOSE THE RIGHT MANAEGRIAL APPROACH FOR YOU AND YOUR TEAM

Dan WhiteCEO Insider

There is no specific personality type or approach that makes someone a good manager. Effective management depends on being clear about what you need from your employees and doing your best to get the most from each of them. Listening to your team, treating everyone with respect and having a...

C-Suite Lifestyle

How to choose the right managerial approach for you and your team

Dan WhiteC-Suite Lifestyle

Business Transformation

How to Identify Growth Opportunities?

Dan WhiteBusiness Transformation

If a company is unsure where future growth will come from, innovation is often the key, but many businesses struggle to leverage the opportunity. A McKinsey poll has found that 94% of global executives were dissatisfied with their organization’s innovation performance. Leaders know that even a modest improvement in the...

Business Transformation

How To Make The Most Of Your Marketing Spend

Dan WhiteBusiness Transformation

Marketing has the potential to transform the fortunes of a business. It can enable existing products to scale substantially or identify unexpected new opportunities for growth. On the other hand, marketing can be a costly mistake if it not focussed on the right priorities. To make the most of their...

C-Suite Lifestyle

Why Marketing Is A Necessity And Not A Luxury Investment

Dan WhiteC-Suite Lifestyle

In most large companies, the Chief Financial Officer is responsible for defining how the business invests its money. They review business cases, judge risk and reward and allocate budgets accordingly. Investments for which the return can be estimated with confidence are usually the first to be approved. Proposals for marketing...

Dan White

How To Assemble The Optimum Leadership Team

HOW TO HANDLE WORKPLACE CONFLICT

HOW TO CHOOSE THE RIGHT MANAEGRIAL APPROACH FOR YOU AND YOUR TEAM

How to choose the right managerial approach for you and your team

How to Identify Growth Opportunities?

How To Make The Most Of Your Marketing Spend

Why Marketing Is A Necessity And Not A Luxury Investment

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