Oscar Wilde’s famous definition of a cynic as someone who “knows the price/cost of everything and the value of nothing” resonates just as much today as it did 127 years ago. If we look at the value of a brand or indeed the value we place on our personal privacy...

The current market scape is riddled with brands that are vying for customer attention. While the world continues to flock online, garnering visibility in the digital realm is not as simple as it may seem. The need of the hour, are entrepreneurs who truly understand the nuances of social media...

Many of the challenges that businesses, brands, artists, influencers, celebrities, and more face online have to do with finding and reaching the right audience across channels. The Internet is a powerful tool, but it has become fragmented, crowded and messy, making it hard for businesses to be discovered and found...

The recent buzz around “social commerce,” a concept that emerged from the intersection of social media and e-commerce, is already changing the way people shop ... Merchants investing most of their time studying how to do business on the leading electronic commerce platforms in Asia may soon find themselves falling...

The toughest place on the journey to making a sale is making your customer aware of your product in the first place. Whether or not they buy anything from you the first time they come across your product, you’re planting the seed for future purchases. That is why putting resources...

In this article we'll know about the benefits of artificial intelligence as the behaviour of AI is so complex. It contains a very complex mix of informatics, mathematics and other complicated science methodologies. Complex programming allows the computer to conduct critical activities easily and also can be similar to the...

Every business or investment involves risk. In order to manage your company successfully, you need to know how to identify and minimize risks. While some risks are beyond your control, you can reduce the overall risk affecting your company with effective risk anticipation, assessment, and management strategies. If you are...

During a recent episode of our What Anyone Can Do podcast, Randy Cantrell and I interviewed, Thomas Anglero, Director of Innovation, IBM Norway.  Interestingly enough, we spent very little time talking about the specifics of Artificial Intelligence and other technologies that are poised to change the world of work as...

Benjamin Franklin said it most succinctly when he famously suggested that failing to plan is planning to fail. If we told you that it does not matter what side of the “recession is coming / not coming” debate you are on – you can take a handful of actions to...

Being able to launch your very own business may sound like the ultimate American Dream to many. However, launching your very own startup comes with its own unique challenges and struggles. Starting a new business may seem like a fantasy come true but only a small percentage of businesses actually...

When it comes to network marketing, common discourse is flooded with plenty of prejudice and misinformation. Whether referred to as “affiliate marketing,” “referral marketing,” “direct sales,” “home-based business franchising,” or any of its many other labels, this business model is one that is largely misunderstood, often underestimated, and wrongly dismissed....

Most people build business relationships following a natural progression, and in doing so, engage with others in four stages: they connect, network, optimize and accelerate – in that order.   Too many people, however, including many CEOs, don’t understand or ever experience the benefits of accelerate (to be defined later);...

Travel is a lucrative but competitive business. Therefore you have to an edge to keep competitive. Many businesses develop their own travel apps either to promote their services or as a standalone release filling a gap in the market. Either way, if you are developing an app having the best...

New York’s Barclays Center came alive when 30-year-old Chiquita Evans stepped onto the stage with tears in her eyes. She knew she could compete, but she didn’t know if she’d get the chance to show everyone else. She received that opportunity when Warriors Gaming, the esports affiliate of the Golden...

Born digital companies that have created platform-based business models such as Facebook, Uber, Amazon, Airbnb, etc. have become tremendously successful and created immense value. Accustomed to the new enhanced “digital way of life”, consumers are less tolerant towards user experiences that do not offer interactivity, convenience and compelling pricing models....