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Wednesday, June 26, 2024
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customer journey

CEO Advisory

The Three Stories Every Business Leader Must Have

There are countless low-grade stories swirling around your business. Anecdotes told by your staff, customers and business partners collectively paint a confusing and often unflattering picture of your company. As the leader, you must find a way to manage this babble. The solution is to be purposeful about your critical...
CEO Advisory

How To Better Use Technology To Grow Your Business

What business doesn’t use technology? Yes, that is the unmistakable sound of crickets. But here’s another, more pertinent question: which businesses maximize their use of technology to generate revenue? The world is abuzz with technological chatter, with the noisy flux of shifting processes, incoming apps, innovative start-ups and increasingly simplistic...
CEO Advisory

Why Effective Leaders Are Good Storytellers

Effective leaders are not just good storytellers, they all use the same story plot! Effective leaders take their social group on a journey to a promised future. By definition, that’s a story, because a story is an unpredictable sequence of related events, a journey. And if you understand the leader’s...
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