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Monday, June 17, 2024
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customer journey

CEO Advisory

5 reasons why shoppers want videos in order to buy products

In the last 7 years I’ve produced over 3000 product reviews, amassed hundreds of thousands of views and, more importantly, generated millions of dollars for Australia’s leading retailers. I’ve learned a lot about why shoppers want videos in order to buy products. Here’s the most prominent learnings: Humanising a brand...
CEO Advisory

Business Owners Are All-In on Automation in 2019

Most businesses today rely on some form of automation. Efficiency is king, and customers expect companies to understand them and meet their expectations or will take their business elsewhere. Increasingly, customers are expecting a quick and thorough answer to their questions. How can businesses continue to reduce repeatable work while...
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