In the last 7 years I’ve produced over 3000 product reviews, amassed hundreds of thousands of views and, more importantly, generated millions of dollars for Australia’s leading retailers. I’ve learned a lot about why shoppers want videos in order to buy products. Here’s the most prominent learnings: Humanising a brand...

As an entrepreneur, the journey to success is laced with uncountable obstacles. In fact, many business owners don’t make it past the first business year. Those that do encounter more challenges and some fall by the wayside due to the loneliness and psychological toll business takes one’s life. This leaves...

No matter how far we move ahead towards the world of digital advertising, physical signage will always hold a crucial place. They have helped companies to bring in the customers and will continue doing the same.   If we talk about some of the marketing strategies, signage comes out to...

Confused about your career? Looking for some influencers to educate you regarding your career? With the growing age of technology, new and varied disciplines are stemming out to give this generation a lot to choose from the domain of education. If you are looking for some inspiration today, you should...

Instagram has a lot more to offer than just sharing the pictures among your circle of friends and family. The high number of active users and great engagement has made it one of the most persuasive social media platforms to grow businesses. The strength of marketing of any business lies...

Of all the essential factors that contribute to running a successful business, establishing and maintaining solid relationships with your customers is one of, if not the most crucial. After all, your customers are what makes your business tick in the first place. So, finding the best way to keep your...

Reaching the C-suite is the pinnacle many leaders strive toward for years. That all-important promotion heralds celebrations, excitement and the opportunity to make a real mark on the world. Yet, the journey is rarely smooth and getting a seat at the table is no guarantee of success.  Researchers estimate that...

Most businesses today rely on some form of automation. Efficiency is king, and customers expect companies to understand them and meet their expectations or will take their business elsewhere. Increasingly, customers are expecting a quick and thorough answer to their questions. How can businesses continue to reduce repeatable work while...

Improvisation, planning and persistence translate from the trail to the boardroom. There are few days I will remember with more clarity than the day I bent down to gather water from a stream in the Appalachian Trail’s 100 Mile Wilderness and realized my filter was broken. What’s more: gathering enough...

Running an entrepreneurial business is very different than running a large company. You get to enjoy first hand and close up the thrills of independence, the challenges of the unknown, and the great joys of bringing successful products to market. These thrills and joys are similar to riding a motorcycle....

In management thinking circles over the years, VUCA has become somewhat of a buzzword to describe a business landscape that is volatile, unpredictable, complex and ambiguous. Now many are beginning to question it: Does it really exist, or did leaders create it, so they could blame it for some kind...

With more and more customers looking to buy online, digital marketing is becoming increasingly important for businesses. Building an online presence is now an essential cornerstone of generating and capturing digital leads, although there are many ways that organizations can do this: through creating their own website, through improved SEO...

Entrepreneurship is hardly a bed of roses and there’s always so much to learn. Sure, you’ll learn from trial and error sometimes, but when looking for practical entrepreneurship advice, it’s best to have experienced business people show you the best route How about learning from someone who began his entrepreneurship...

Online businesses are on a roll thanks to the power of the internet and marketing that help people buy things from the comfort of their homes. However, a lot of us think that an online business is very easy to run and there’s a little chance of suffering a loss...

There are countless low-grade stories swirling around your business. Anecdotes told by your staff, customers and business partners collectively paint a confusing and often unflattering picture of your company. As the leader, you must find a way to manage this babble. The solution is to be purposeful about your critical...