The real world and the digital world are two interrelated realities that we sometimes have difficulty to differentiate. The connection between the two of them has exponentially grown in recent years for several reasons, one of them being the important and innovative omnichannel strategy. The company point of view: the...

It wouldn’t be the first time that while we are explaining a strategy or a practical task, the person we are talking to doesn’t understand us and expresses the need to visually unfold the process behind it. According to several studies, this is the main reason why in these years...

Every day we communicate in different ways, with many people. It is something simple and that we do with apparent great simplicity. The obstacle is the difficulty of communicating what we actually want to share with others. In everyday life, we often fail to communicate what we want with family...

The world we live in is moving at an extraordinary speed, in an almost frenetic way. Living at these rhythms is not easy and requires everyone adaption to this very dynamic context, with all the related difficulties. This affects the whole society and consequently every single person and their lifestyle....

Every company has different and specific goals to achieve. These goals can have a variety of targets, some are affordable others are more complex to achieve. In particular, in business, it is not always easy to pursue certain goals because every target requires a very complex process to be achieved....

The world is increasingly data-driven. Large and small companies use data to make decisions regarding all sectors. Although most companies have access to several types of data, these are effective only if companies have the ability to understand and explain what they mean. Data and information constitute two of the...

There are high chances that most of us, if not all, are subconsciously attached to the so-called superstitious rituals. Some of these rituals are more striking than others and some people believe in them more than others. The reason is simple: they are seemingly meaningless gestures that are actually connected...

Statistics is more complex than our minds want us to believe. We are inclined to think in very different ways, often leading to errors of judgement. For example, when an event occurs more often than expected in a certain period of time, we tend to believe that it will occur...

Making decisions is something we have to deal with on a daily basis in every situation. The decision-making process becomes more complicated when we have a variety of options to choose from. There is also the possibility that our irrational human trait is influenced by the way an information is...

This simple question often resounds in conversations and day to day debates. The subject is particularly delicate, and it needs to be discussed carefully as generalisations could create confusion. Much academic research has been already carried out on this topic, but an interesting aspect that I would like to subject...