Big Business

Brand strategy decisions or branding decisions are mainly focused on the consumer. To understand that, let's clarify what the brand is about. The brand is represented in the potential customer's mind as a number of concepts. According to marketers, the brand is the means that a company uses to ''promise''...

The business world is more than competitive, but still, there is room for newbies to enter. Our advice is certainly to be confident when it comes to competition. If you are the kind of person who is scared of that, then the business world is not for you. Identifying the...

CEOs across the world are facing a fraught, unstable economic environment. Nearly three-quarters of CEOs believe that global economic growth will decline over the next year – marking a record-high level of pessimism.  CEOs are particularly cautious about international operations – largely due to geopolitical instability and sweeping changes caused...

Berkshire Hathaway has disclosed that they have sold their complete remaining share in the biggest chipmaker globally, Taiwan Semiconductor Manufacturing Company (TSM). Warren Buffett was recently ranked No. 9 in a list of the world's best CEOs for 2023; meanwhile, Berkshire Hathaway ranked No. 11 in the CEOWORLD magazine’s ranking...

Saudi Aramco, primarily owned by the Saudi Arabian government, announced a 19% drop in quarterly profits compared to 2022. Saudi Aramco recorded a profit of $31.9 billion in the first quarter of 2023, compared with $39.5 billion for the same period last year. Other oil majors have recorded record profits...

Centennials must adopt the philosophy of passion, patience, and persistence to succeed.  We have heard about The Silent Generation, Baby Boomers, Gen X, and Gen Y (aka Millennials), where Gen Y is the fastest cohort with great ambitions and accomplishments. We must also be aware of Gen Z (aka centennials),...

If you have ever dreamt of immersing yourself in the delightful world of chocolate making, Brazil offers a range of institutes where you can learn the art. From mastering the techniques of tempering and molding to exploring intricate flavors and aromas of premium chocolate, these institutes provide a platform to...

Whether you’re the owner of a newly-launched startup or lead a well-established company, there are new tech solutions on the market that can help you reach your business goals. From no-code AI solutions to advanced automation tools, you may be surprised at just how accessible and cost-effective deploying the latest...

In today's digital age, having a substantial online presence is crucial for any business seeking to thrive and grow. A website serves as a medium for showcasing your products or services and helps build credibility and trust with potential customers. However, building and upholding a website can be a daunting...

According to a recent survey conducted by job site Monster, more than one in four (26%) US workers would rather undergo a root canal procedure than work in their offices five days a week. Additionally, nearly two in five (38%) workers said they would quit a job that required just...