The challenges of building an online business from the ground up are really no different than the challenges of building any kind of business from the ground up. The primary question you have to ask is: how am I going to reach my customers? In the world of online business,...

In the world of constant disruptive changes and rapidly amplifying market needs, innovation is the differentiator. It is the capability to do things differently, caters to ever-increasing customer expectations, and transform ideas into reality. Which is why innovation is the ‘strategic vision du jour’ of many ambitious organizations today. But,...

The modern workplace is more than just a place to conduct business. It’s become a community where shared experiences and technology do everything from driving day-to-day operations to creating a desirable culture. Cultivating a modern workplace that enables people to work efficiently and draws people in with a compelling aura is critical...

Customer needs are changing – and so are their expectations. And over the last years, it has become clear that one of the best ways to succeed as a business, is to deliver an omni-channel marketing experience throughout all of your different channels and most importantly, to deliver a personalized...

The latest banking industry report by Deloitte provides fascinating insights into the capital markets in 2019. Transformation is rife, and banking institutions are adapting to the innovative new technologies that are being developed, and implemented across the financial world. The Deloitte Report offers an in-depth perspective into the stability of...

As the year 2018 is coming to an end, business intelligence has become an increased value for companies that want to implement BI solutions and make the most out of their data in 2019. To keep up with these changes, we have gathered the most prominent business intelligence trends that...

If it feels like you hear a lot about business disruption, that's because you probably do. Disruption is a hot topic, and the conversation doesn't look like the chatter will die down anytime soon.   Sixty percent of CEOs say their industries have already been disrupted, according to a 2017 PricewaterhouseCoopers...

Focusing on customer acquisition over customer retention is like throwing a party and making beautiful, edible, perfumed invitations but then forgetting to buy any refreshments or snacks for guests to enjoy at the main event.  After acquisition, your customers are most inclined to jump ship if you fail to impress....

Technology moves at a breath-taking speed — innovations that were once wild predictions are rapidly adopted and just as quickly become obsolete when they’re replaced. So getting ahead of the curve with tech means that your business can sustain success. With that in mind, here are four digital trends to...

Digital signage has been around for a while now, but it continues to be somewhat polarizing. While some people tout its low cost as a significant strength, others complain they’ve been burned by an early investment or feel that it’s difficult and time-consuming to deploy. The reality is that both...

The term “sales funnel” is by no means a new concept. In fact, it was developed by Elias St. Elmo Lewis, an American sales and advertising advocate, way back in 1898. Lewis’s purchase funnel is often attributed as the “AIDA model”, which comprises of four key nodes in customer journey:...

So you invest significant amount for the online lead generation which may involve landing page optimization, affiliate marketing, content marketing, PPC campaigns, social media campaigns, and free giveaways campaigns. Hey! I know that being a smart entrepreneur you have several ideas to generate leads. But, Are those leads converting? Are...

The rapid rise of generative AI (Gen AI) is reshaping industries, and learning and development (L&D) professionals are at the center of this evolution. Simon Brown, Global Learning and Development Leader at EY, discussed this transformation in my recent interview with him. His insights shed light on how companies can...

With the holiday season right around the corner, shoppers' inboxes will soon be flooded with festive promotional emails. For eCommerce brands, this brings immense potential but also a serious challenge. When done right, holiday email marketing can significantly boost sales and engagement. However, a poorly executed campaign risks being ignored—or...

Marketing is changing at a pace we couldn't have anticipated just a few years ago. As B2B companies and their agencies start developing strategic plans for 2025, they'll need to factor in these nine key trends that are changing the face of marketing. Companies will place a premium on creativity....