In the world of constant disruptive changes and rapidly amplifying market needs, innovation is the differentiator. It is the capability to do things differently, caters to ever-increasing customer expectations, and transform ideas into reality. Which is why innovation is the ‘strategic vision du jour’ of many ambitious organizations today. But,...

A strong faith in a unique business idea cannot suffice the purpose for you. A successful entrepreneurship asks for disruptive ideas executed with unconventional marketing strategies – an innovative vision of doing more with less but by doing it right. Though most of the entrepreneurs feel cost-strapped running on timing...

It’s been half a year already, and we see hordes of marketers reeling under pressure to achieve the revenue goals of 2017. It is essential to contain the problem before it reaches a new depth. Keep an eye out for mistakes that lead to midyear crisis. Marketers who ignore these...