Your message changes based on your lifestyle goal and business culture. What are you willing and not willing to do? Provide more value for yourself and your team and create the business culture that helps you live the lifestyle you deserve. Your final offer is your end product, it’s what...

We all know the arguments: calculating marketing ROI is expensive. There are all kinds of technology barriers, not to mention turf issues. Like the constant battle between marketing and sales over who gets credit for what.  Plus, most companies, especially manufacturers, sell through distribution, which can often be a roadblock...

Worldwide spending on artificial intelligence is expected to increase dramatically by 2024. Leaders in every industry — including banking and financial services — are quickly discovering the incredible value of AI. By leveraging this technology, financial institutions can better manage privacy and fraud, increase cost savings, and improve the overall...

"You don't wake up one day and think, 'Wow, I'd love to be doing an Ops job!'" says Catherine Mandungu; yet that's exactly what she is doing with her life. In fact, Mandungu is not just "doing an Ops job"; she's revolutionizing business operations through a revenue operations (revops) model...

Consumer overwhelm and distraction has seriously impacted shopping patterns and businesses around the globe. But consumers remember the brand experience, which makes it important for retailers to pay attention to the entire experience they create. As technology continues to be introduced for convenience purchasing, it’s important for retailers to adapt...

Security is often viewed as a necessary cost of business. The security professionals working for organizations have innovative ideas, and with the right technology, they can provide immense value above and beyond preventing theft.  Every security department is collecting massive amounts of information and data from its various systems daily,...

As companies embrace digital transformation, it'll be important to remove the barriers between people and departments that prevent the business from moving forward. Here are three strategies to encourage collaboration. Today, companies are under more pressure than ever to boost efficiency, cut costs, and beat the competition. That's why 70% of...

Your brand promise communicates the value you create for buyers and customers. It cuts across your brand strategy, content strategy, product experience, as well as sales and service execution. Content strategy is your single best tool to consistently bring your brand promise alive in buyer and customer interaction. But most...

The two-year onslaught of the COVID-19 pandemic, continuing with the rise of the Delta and Omicron variants, has taken center stage in every aspect of life, not the least of which is the consumer world. While vaccinations have helped re-open the door to public interaction, the virus still spreads, deaths...

Reaching your target audience is essential for business growth. First impressions matter, and if you can’t engage with your audience, you will lose their trust and loyalty. But you can’t reach them if you haven’t defined who they are.  Identifying the right audience will save you the expense and energy...

The manufacturing industry is facing digital disruption on numerous fronts – and this is driving digital transformation. Increasing competition and changing demands means the pressure is on organizations to reduce costs, improve customer experience and increase profitability. All of this means that organizations must rethink how products are designed, manufactured...

Despite the shocks and perplexities that year 2020 posed to the world, it was also a year of glory and unprecedented growth for CPG companies. Businesses operating in this sector not only played a critical role in fulfilling fast altering demands of customers as they curated their habits around the...

Selling products that have no visual representation can be tricky. On the one hand, online movie renting and selling offers the convenience of obtaining audiovisual products from the comfort of the customers’ houses. On the other hand, it means operating in a highly competitive niche. So if you are just...

The customer journey should determine a business's ecosystem. To map the customer journey, leaders should reach out to peers and partners who can help the company realize what customers are looking for and the changes necessary to meet those demands. Then, the enterprise can begin building and shaping its ecosystem...

Over the past several years, cloud-native approaches have delivered such astounding improvements to operational agility and efficiency that they’ve allowed for the creation of new companies based on entirely new business models. Nagendra Bandaru provides five key considerations to include in that strategy for CIOs and other C-suite executives that...