Srini Pallia

Srini Pallia

Srini Pallia is Chief Executive Officer for Americas and member of the Wipro Executive Board (NYSE: WIT). He leads a wide range of industry sectors and is responsible for establishing their vision, plus shaping and implementing growth strategies.


Srini Pallia is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. Other Wipro’s executives on the CEOWORLD magazine: Srini Pallia, Rajan Kohli, Nagendra Bandaru, Ajay Bhaskar, and Sudheesh Babu.
Srini Pallia
CEO Insider

The Attention Economy’s Impact on the Retail Industry

Consumer overwhelm and distraction has seriously impacted shopping patterns and businesses around the globe. But consumers remember the brand experience, which makes it important for retailers to pay attention to the entire experience they create. As technology continues to be introduced for convenience purchasing, it’s important for retailers to adapt...