Jim Everhart author of BRAND VISION: The Clear Line Of Sight Aligning Business Strategy and Marketing Tactics, is a freelance strategist and writer, working with corporations and agencies to develop marketing communications tactics and campaigns. He spent more than four decades in the marketing industry, most of it at Godfrey Advertising, one of the largest business-to-business marketing agencies in the United States.

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Jim Everhart is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.