Jim Everhart

Jim Everhart

Jim Everhart author of BRAND VISION: The Clear Line Of Sight Aligning Business Strategy and Marketing Tactics, is a freelance strategist and writer, working with corporations and agencies to develop marketing communications tactics and campaigns. He spent more than four decades in the marketing industry, most of it at Godfrey Advertising, one of the largest business-to-business marketing agencies in the United States.


Jim Everhart is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.
Jim Everhart
Chief Executive Insights

A Dog’s Breakfast of Tactics Is Not a Strategy

Can you have an Instagram strategy, a Facebook strategy, a LinkedIn strategy, and a Twitter strategy? In a word, no. Because tactics are not a strategy. To put it another way, only one company can have a Facebook strategy. The one run by Mark Zuckerberg. If your name isn’t Mark...