COVID-19 has transformed the digital market for businesses around the world, with business leaders faced with what seems a click of the fingers as the need for digital marketing surges to where experts expected us to be in 2025 in a matter of months. This sudden and drastic evolution will...

In this continually evolving market, it is essential to stay relevant to your customers and competitive enough for your rivals. As the world is becoming increasingly digital with every passing day, it is nothing but imperative for businesses to resort to technology for all their problems. This is where digital...

Innovation is going to be a key driver of growth for organisations and the economy as we look to come out of the pandemic, yet innovation itself is not easy and there are many pitfalls to be avoided along the way. Here are some of the common things that organisations...

Innovation will be a key driver of growth for organisations and the economy as we look to come out of the pandemic. As we look to 2021 as an opportunity for a fresh start how can we reset our organisations’ and teams’ cultures to be more innovative? Here are 6...

If you’re planning to digitize your marketing, it makes sense to start with building a mobile application for your business. You can enhance your app’s marketing by using social media channels to reach your target audience. For example, an Instagram growth service can help market your application to more Instagram...

Luxury brands have always been big on preserving the brand value of their product. Prada was one of the first brands to start this trend; they don't water down their prices to be able to sell a larger volume of goods. The lowest-priced item they have is their perfumes. This...

Tourists mainly visit Mexico for its temperate climate, lively cultural festivals, and charming beach resorts. Mexico is home to 35 UNESCO World Heritage Sites that include ancient ruins, colonial cities, and natural reserves. That’s why tourism incomes a lot of revenue for Mexico. About 45 million international tourists visited Mexico...

“Work smarter, not harder.” It’s one of the business world’s oldest cliches – but that doesn’t mean it’s not true. In fact, if you really know how to do it, you can make an entire career out of it – and for the most part, that’s exactly what I’ve done....

Top CEO’s across a business roundtable, ranging Apple to Walmart, openly penned the importance of value through extended filters beyond results or profits alone. Harvard Business Review share some interesting perspectives on this evolution. Notably, if we travel back in time 50 years, prior essays depicting corporate social responsibility was...

Covid19 has given a hard time for everyone, especially passionate fashion victims who yearn to go shopping. Thankfully, online shopping has been an easy choice long before the coronavirus appeared on the map. In the meanwhile, all well-respected online stores have upgraded their sites and services making the buyers’ experience...

Design is the ‘in’ word — but what does it mean? And should you care? The word ‘design’ has become a substitute for what we called ‘insight-led innovation’ when I was starting my career at Unilever. (And it was probably a substitute for an even earlier term before that!) I...

With coronavirus and USA elections going on people’s daily life is nowadays stressful and sometimes boring. While the world is waiting to see what is next to come, elite destinations are always open for their exclusive customers. No matter what is going on the globe one thing is for sure,...

Over the next decade several advancing and converging technologies are going to completely transform how we live and how we work and in large part, determine who will work.  Technology will automate tens of millions of jobs in the United States, including professional jobs. Humans will need to excel at...

Content was already king when COVID-19 came along. Now that the pandemic has shattered the standard B2B marketing plan that included face-to-face meetings and trade show interactions, content has become a primary source of information for those on the buyer’s journey. As its importance increases, it is more critical than...

A company’s resilience and longevity are often contingent on leadership’s ability to handle adversity. But adversity comes in different shapes and sizes, so how do leaders respond to crises and how do they adapt when business landscapes evolve? The prevailing expectation is that leaders should be able to predict the...