Theresa M. Lina

Theresa M. Lina

Theresa M. Lina is the author of bestseller, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She is a recognized Silicon Valley thought leader and strategist and has been involved at Stanford University since 2006. She has served in C-level roles at startups and advised executives at numerous companies, small and large, including Apple, Amazon, Google, Nike, Visa, and Disney. Theresa began her career at Accenture, where she helped found and grow what is now a multibillion-dollar business unit. Theresa is a frequent speaker on strategy, market leadership and innovation.


Theresa M. Lina is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn. For more information, visit the author’s website Lina Group and Apollo Method.
Chief Executive Insights

Two Things Every CEO Should Be Obsessing About…But Doesn’t

A few weeks ago, in helping some C-suite executives rethink their corporate strategy, I asked, “What are your gross margins?” Crickets. I then asked, “What makes your company unique?” Crickets again. They aren’t alone. Through my work as an author, consultant and member of the teaching team for several leadership...