CEOWORLD magazine - Latest - Business Transformation - The Power of a Good Domain Name

Business Transformation

The Power of a Good Domain Name

The name is the business very window to the world. It is what people will know it as, and how you will be remembered. It is such an important part of any start-up journey and should be done in a creative and carefully conducted manner. While some of the most famous business names we know today were chosen rather random, it is crucial that it suits the brand, product or service and correspond well to what the business intends to do with its branding.

Famous entrepreneur Steve Job decided to give his tech company a rather unusual name. “Apple”, the fruit became not only the name but also the logo on all his products, simply because he liked apples and was on a fruitarian diet, and because it would appear early in the phone book. Instagram, on the other hand, has a more fitting name. It is a portmanteau of “instant camera” and “telegram.” (Instant Camera + Telegram = Instagram) This speaks to the app’s initial purpose; to allow the user to take and share brilliant pictures on the go.

What is a domain name?

While a domain name is not necessarily the same as the business’ official name, it is still very important. The domain is what your website will be called, and the name that will appear in any internet browser. This is more relevant than ever, as most people spend a huge amount of time on the internet every day. This is often where people find new products or brands to support and google holds a huge role in getting customers to your store or website. Therefore, thinking of SEO is important.

It is a good idea to choose a name that is the same, or like one of your businesses, as more people will recognize it. However, finding a domain can be difficult, as many names are already taken. You could research online or use a domain generator to find premium names that will kickstart your business. This is a great way to get some inputs that you might not have thought of yourself.

Invest your time

When creating a brand and starting something new, you need to invest a fair bit of money. Most parts of the journey require some form of funding or investment, but there is something you can do for free. Your mind is always working and looking for new things, and you can take advantage of this. Brainstorming is a great way to find new names or ideas for your brand and the best thing? It is free of charge! Furthermore, you can ask friends and family to look at your name, give you feedback and tell you their associations and let them help you. It is always important to get input from an outsider.

The name is important because the first thing a customer sees, and we all know how important a first impression is. Furthermore, it is the very beginning of your story and should be informative and intruding for any person that sees it.

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CEOWORLD magazine - Latest - Business Transformation - The Power of a Good Domain Name
Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at