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Saturday, November 23, 2024
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customer journey

Lifestyle and Travel

5 Subjects Buyers are Obsessed With Yet Businesses Keep Ignoring, Again and Again

We see the trends. Consumers and buyers are more informed than ever. As a CEO, surely you can see it. As a consumer, surely, you’re living it. Multiple studies have shown that today’s buyer is more than 70% through the buying journey BEFORE they engage an organization. Pre-internet, that number...
Tech and Innovation

Is Your Company ‘digital ready’?

Most business leaders agree that digitalization, which entails turning manual processes to enhanced, automated ones through digital technology, is essential for long-term business performance. In fact, 91% of all companies have some kind of digital initiative underway. Top-level executives, in particular, recognize the need for process automation. According to a...
Success and Leadership

Redesigning an asymmetric organization undergoing survival imbroglio

CEO’s need to study weak signals, anticipate and translate into a foresight, manoeuvring the survival imbroglio. VUCA has several forms, some ‘expected-known-unknown’ to the extreme version ‘unexpected-unknown-unknown’. Which category does your business fall into? Have you dissected the asymmetricity in your organization? We were inspired from selected seminal papers, ground...
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