If you're hoping to make your brand more purpose-driven in 2023 and beyond, you don't have to go so far as donating your company to charity. However, it's important to state your purpose upfront, get employee buy-in, and partner with the right people. With the right purpose and actions, you...

You can’t tell people what they should think about your business, but you can influence their perception by updating and living out the employer brand you want to be known for. When you do, you’ll begin to reap the benefits that come with branding-perception alignment. If you are not actively managing your company’s...

In a job seeker's market, it's important to have a strong employer branding strategy that will help you attract and engage the right candidates. Looking at your business through the lens of those rejecting a job offer gives you insight into potential missteps and what you’re doing well when it comes to your employer...

Employer branding occurs regardless of whether you’re strategically crafting and shaping it. So it’s crucial to invest time and energy into your employer brand strategy to avoid ending up watching as talented folks walk away. These suggestions can help you get started on your journey to build a strong employer brand....

According to the Economist, America is producing more output than it managed 18 months ago – all with roughly six million fewer workers. This has been one of the most defining moments of the past hundred years; automation, smart processes and innovation has replaced what was yesterday seen as an...