Lead generation is one of the foundational disciplines of marketing. Gaining leads helps you grow your customer base while at the same time raising brand awareness and getting potential audiences interested in your services and products. When properly executed, an effective lead generation plan can find not just more customers...

From the way I lead my business to the way I raised my three sons, nothing has shaped me quite so much as the people and culture I come from. My formative years made me the person I am today, and that includes the way I lead my team as...

In 2013, I visited the world-class Pringles mega-factory in North America. The 40-acre under-roof factory was then owned by Proctor & Gamble (P&G). It was an opportunity to understand the systems, processes and disciplines required to run the day-to-day operations and the year-on-year performance improvements. Even among the global P&G...

The idea of a "new normal" has permeated the conversation among business leaders for more than a year. We use the phrase as shorthand to refer to life and business during and after the COVID-19 pandemic. But it's time to drop this figure of speech. Not only is "new normal"...

The US Vice-President, Kamala Harris in announcing the US governments $1.25 billion package to aid the recovery of small businesses described small business as being “at the center of this reimagining" of the US economy. The term ‘reimagining’ is one that we have heard a number of times throughout the...

Leaders often hear that they need to stay innovative in order to succeed and grow their business — and this is especially pertinent following the “new normal” ushered in by the COVID-19 pandemic. However, it’s easy to encounter some innovation-related pitfalls on this journey. Rhett Power discusses some considerations CEOs should...

All great stories follow a certain form. Learn to tell your story so others want to hear more. What’s your story? Knowing how to shape your story to compel engagement and inspire interest in you is a critical skill to develop and hone. A good story about who you are...

A Forbes and McKinsey study found that $900 billion was wasted on digital transformation projects in 2018, with 70% of digital transformation projects failing. Now, as the world tries to rebound from the global pandemic, 80% of organisations have accelerated their digital transformation strategies to meet both internal and external...

Virtusa Corporation, an American IT services firm, has appointed Santosh Thomas as Chief Executive Officer. He takes over from the company's co-founder and CEO Kris Canekeratne, who announced his transition from the business in May 2021. As a business leader and technologist, Santosh Thomas has a proven track record for...

As well as costing millions of lives, the COVID-19 pandemic wreaked havoc on the world’s economy. Although vaccines are now rolling out around the world, even though that’s at a different tempo depending on the country, enterprises are cautiously hoping that they are past the worst, and are looking forward...

Do eagles fly with eagles? It is important to set competitive circumstances for studying processes leading to foresight building. It is not only picking the right strategy but the timing too.  The ability to soar above the apparent confusion and spot the developments that set the trend is all that...

Last year may be in the rearview, but it’s a year that has permanently changed the way we work, to say the least. Even companies that decide to return to in-person work aren’t likely to completely go back to pre-2020 structure. What’s likely is that many companies will have at...

What are the steps to launch a product? It is not only about the steps we have to follow and the sequence of these steps, it also has to do with the fact that once we complete a step we move forward and we avoid coming back to re-evaluate the...

Digital transformation is the ultimate buzzword. Almost every business leader claims to know what it means, but far fewer know what it takes to accomplish it in their organization.  The past year has shown that having a modern technology ecosystem is paramount to business agility, growth and long-term success. As...

Public relations plays a powerful role in laying the groundwork for an exit strategy for business by highlighting a company’s success in the marketplace, elevating its leadership team and showcasing its IP and data. PR also plays a pivotal role in communicating the exit to the market and to employees,...