Digital marketing is any marketing through the use of technology. It has many branches like Search Engine Optimization, Search Engine Marketing, Social Media Management, and Content Marketing. All these branches work side by side to make sure your business reaches your audience and that they are convinced to become a...

As shoppers, millennials have a high amount of buying power and market influence. If you aren’t already tapping into this demographic, you are missing out on a major group of consumers. To take advantage of this growing and multifaceted audience, here are a few things to keep in mind. Why...

As omni-channel and loyalty programs keep benefiting from better AI and integration, we see some very interesting trends in the marketing landscape. Business owners and leadership teams never cease to seek new competitive advantages and ways to connect with their customers. Since digital marketing is fast moving – and certainly...

Have you ever wondered why images capture so much people's attention? Instagram is a very useful social network for marketing to grow your company. Even if you are yet to consider incorporating it as a digital communication strategy with your clients or potential clients, it is never too late. This social network, used effectively, will...

Print marketing is everywhere. From our homes to bars and clubs, from offices to the shops, it’s all there trying to pass a word. With digital media and marketing becoming more popular, a few myths have come up. It’s normal to find people with their own opinions, but some might...

“Good enough” works in some fields. Marketing isn’t one of them.  Nevertheless, plenty of well-meaning marketers adopt a status-quo mentality, even when they clearly see that they’re in a rut. Don’t get me wrong: Marketers who track their return on investment realize that the costs to attract attention are skyrocketing....

When running a successful digital business, it is important to be able to improve the company, and the best way of achieving this is to make sure you come up with the best possible marketing strategies you can find. It is clear that any modern business is going to need...

According to a study by the global research company IPSOS, 72 percent of Americans say the design of a product’s packaging influences their purchasing decisions. Because packaging conveys brand identify and creates the first impression associated with a company, it’s important not to overlook this aspect of product development. The...

How do you make decisions? You can tell yourself it’s your gut, your raw instinct. But is that true? You might have been using your Big Data Brain. Think about it: your whole life has been an accumulation of lots of little bits of data. Your brain is absorbing numbers,...

User-generated content (UGC) is becoming more and more commonplace as a marketing tool, largely influenced by the rise of social media. While top brands have been using the power of UGC for decades, many small and medium-sized businesses (SMBs) are clueing in to the power of user-generated content. If you...

As a business leader, the choices you make in selecting a marketing services partner can have a profound impact on your organization’s success, your own tenure, and your team’s ability to learn, do, and scale. For as long as businesses big and small have sought a market advantage, a means...

Food trucks are profitable ventures and need little or no investment. They can be easily used to make a small fortune in little amount of time. Permits can be obtained with much more ease, and people are likely to take the product which is available for quick consumption - especially...

The fact that content marketing and an overall digital strategy is essential to your success online is no longer a point anyone will argue. But often the way we present content is all wrong. We are concerned with search engines and SEO, but we have to keep some things in...

If you believe you want to learn more about internet marketing and SEO concepts take BrightEdge digital advertising quiz and SEO quiz. Finally, you've got to modify and update marketing strategies to deal with current trend. The only thing I never fail to recommend when creating a digital marketing and...

With more and more customers looking to buy online, digital marketing is becoming increasingly important for businesses. Building an online presence is now an essential cornerstone of generating and capturing digital leads, although there are many ways that organizations can do this: through creating their own website, through improved SEO...