The Indian hospitality industry has emerged as one of the key industries driving growth of the services sector in India. It has evolved into an industry that is sensitive to the needs and desires of people. The fortunes of the hospitality industry have always been linked to the prospects of...

Most companies promote their products and services with a corporate branding strategy but far fewer realize the importance of promoting their employer brand. And as the U.S. economy picks up steam and the hiring market gets tighter, your employer brand is a crucial factor in your company’s ability to finding...

Today, the growth of what is known as the “Visual Web” is rapidly outstripping the traditional internet. What this means is that images – photographs, memes, videos are becoming the preferred content on the internet, both in terms of uploads, and interactions. According to analysts 1.8 billion photos are posted...

As a CEO, you already know the power of doing business in the world today... but do you know the opportunity that lies within the world of blogging? If not, this article is definitely for you! Blogging first started many years ago and it's changed a lot over the past...

Mining for coal is risky business. From cave-ins to machinery or equipment failures and gas explosions to electrocution, dedicated miners face dozens of risks literally every day they clock in and head underground. The greatest danger of all was the build-up of carbon monoxide, a silent killer—because humans can’t really...

Business schools based in the United States continue to dominate faculty research productivity rankings for 2015, with 22 of the top 25 schools based there, according to the latest report from the Naveen Jindal School of Management (JSOM), an index that tracks faculty research productivity at management schools. The ranking...

There was the time in the 19th Century when business relationships were built through face to face interactions and meetings with Clients and Customers. Now is the age of Internet of Things (IoT) with each business convention, deal and transaction is executed through digital platforms. Since most commercial groups have reached...

How do you make sure that you are recruiting the best person for the job? How do you know that the best people out there even know about open positions at your business? How can you make sure that when you have found the right person for the job someone...

Mark Zuckerberg has been named the most powerful person in U.K. media, 2015, the Facebook creator rose to the top of the annual MediaGuardian 100 list of the most powerful players affecting the media industry in the United Kingdom. Larry Page, the co-founder and the chief executive of technology giant...

The holiday season is a hectic time for shoppers and it’s just as busy – if not more so – for marketers. While it’s inevitable that consumers will come out in droves for Black Friday and crash the internet for Cyber Monday, marketers need to stay competitive early and often...

A sweaty mass of headbanging music lovers isn’t the typical CEO scene, but a CEO could certainly learn a thing or two from the band who’s inspiring the crowd — in this case, the Foo Fighters. Frontman Dave Grohl had broken his leg at a previous concert, but was still...

Big Data. It’s proliferating companies like never before. Yet these high volumes of data are often found in pockets and silos throughout the organization without a truly comprehensive way to transform the data into the actionable insights that can deliver real value. To efficiently leverage data so that it can...

A/B testing is the method in which two different versions of a website are tested against each other to see which one performs better. This method can also be called split testing and will involve showing the two different sites to different visitors during the same time period. The ‘winning’...

Today you would assume that everyone, everywhere is using social media but the truth is, this isn’t an accurate way of thinking. Whilst social media provides a wide range of opportunities and benefits, many businesses are still failing to use it effectively, especially when it comes to recruitment. A new...

Customer Experience (CX) Score Does Not Equate Customer Experience CX score does not show the true essence of the whole customer experience. The latter is the amalgamated feeling through cumulative interactions a customer has with a particular business whereas the former reflects graded answers at a moment in time to...