In today’s digital time, establishing your brand is as easy as creating a strong online presence. The availability of online marketing strategies has leveled the playing field for everyone from small to large-scale businesses. Knowing how to make use of these strategies can spell all the difference.  So you’ve come...

There is a huge variety of ways technologies can substantially improve your business: make it more profitable and clients more loyal. extend its borders of operation, optimize internal processes, and much more. I am pretty sure that you are aware of this fact. However, I decided to gather all the...

Why “Unexpected” is Good: Is it good to be surprised by your customers? It is, but it can feel “unnatural.” After all, in what area of business would you want to be surprised? When you’re building a facility, installing new software, or reviewing financial results? That would be no… no…...

As an entrepreneur and CEO of my own business, it's important for me to make the most of my time and put my expertise to use in the right areas. However, this is easier said than done. For many business owners and entrepreneurs, we got to where we are because...

Having launched over forty startups and rebooted ten pivots in our eight years of operation, we have been fortunate to be involved with our share of “unicorns” (Palo Alto Networks, Nimble Storage) and a few unicorns-in-waiting (Sumo Logic, Trifacta and Snowflake Computing). And, to be fair, to stretch the fairytale...

Video marketing has been growing at an amazing rate but, with the advances in technology and the reduced cost of equipment, that growth will be eclipsed by what will happen in this area over the two to three years. Any company that is looking to not only maintain it's market...

The Volvo Ocean Race provides lessons in leadership, diversity and gaining a competitive edge that smart businesses can learn from – especially now that race CEO Mark Turner has introduced a game-changing rule that will strongly incentivise mixed male and female teams. How to gain a competitive edge when the...

Author Rahul Goswami outlines - the art, the necessity and the impact that a change management governance brings for the fructification of digital transformations. This also brings into focus – how sustained change management implementations mystify the business outcomes for organizations’ customer experience model. Imagine this: Seemingly overnight, your organization...

Being a CEO or the boss of your own company isn't easy. It doesn't matter if you have 1,000 employees or just running the day-to-day operations on your own, it's still a lot of work. The good news is that the internet has made this process much easier and more...

Bangalore, Delhi NCR, and Mumbai are the best-perceived tech cities in India, according to a survey by the CEOWORLD magazine. Question topics touched on Start-up growth, digital infrastructure, innovation, and livability. Bangalore took the top spot, because people said it has a "well-developed technological infrastructure," is well-connected globally, and has...

Customer retention is one of the most underrated aspects of business today. So much of marketing and business strategy is directed towards brand awareness and increasing customer base, that the value of improving relationships with existing customers is dramatically overlooked. It is estimated that bad customer service is costing US...

In the early decades, a specialised academic background for running a successful business was not mandatory. But with the emergence of fresh ideas and new competition, the Importance of specialized B schools has increased considerably since the 20th century. Today, to conduct a successful business, an outstanding entrepreneurial thought along...

The power of social media within business – both for individual professionals and organisations as whole – is growing. It gives companies the power to amplify sales, win new contracts, update shareholders and influence audiences.  In addition, social media is now increasingly used as a recruitment tool, with both employers...

Today, age is no longer a detriment to success. In fact, about 20 percent of companies have hired executives as young as 30 and below according to a study conducted by CareerBuilder and Headhunter.com. Generation Y or millennials, as we call them, comprised of individuals born between 1980 and 2000 are...

Global inventory management has become a trending topic in the business applications development space in the recent years. Due to the globalized nature of most businesses today, it has become necessary to address the need to service a wider customer base, which usually goes beyond borders. From managing a small...