CEOWORLD magazine - Latest - Executive Education - 4 Tools Every CEO And Business Owner Must Try

Executive Education

4 Tools Every CEO And Business Owner Must Try

Being a CEO or the boss of your own company isn’t easy. It doesn’t matter if you have 1,000 employees or just running the day-to-day operations on your own, it’s still a lot of work.

The good news is that the internet has made this process much easier and more effective than ever before. Through automation, time saving tools and outsourced services, CEOs and business owners can now run their business the way they want, while also lowering costs and timely management in the process.

As someone who’s been in the world of online marketing and branding for over 20 years now, I wanted to share with you some of my favorite tools that every entrepreneur and business owner should be aware of.


Take a moment to think about how many emails you send out on a daily basis. Do you currently have a custom signature at the bottom of each email? Even if you do, it’s probably not as spiffy as mine!

I’ve been using a service called WiseStamp for over a year now and I absolutely love it. Every email I send or reply to has a picture of my face, my name, site URL, social profile icons and also a link with my latest blog post.

It’s extremely easy to setup and the cost just a few dollars per month. The ROI and engagement I’ve received as a result of this tool have been amazing. Every CEO and business owner should have professional email signatures and make their emails look as great as possible.

Paypal Capital

No matter what type of business you are running, money is always going to be an issue. Many businesses and brands are already using Paypal to accept and make payments online, but something not all of them know about is Paypal Working Capital.

Paypal Working Capital

The way PPWC works is simple. All you need to do is log into your account, click on the Paypal Capital option and fill out your information on their site. They will run a quick credit check (won’t affect your score) and will let you know how much money you can instantly borrow.

The great thing about getting a loan through Paypal, is that you pay off the loaned amount through incoming payments to your account (in 15%, 20% or 30%) intervals. The costs for each Capital loan is also quite low, compared to traditional bank or credit card loans.

Google Docs/Sheets

How many years ago was it that you last used Microsoft Word or Excel on your computer and had to back up the files to a disk to send them to another email to be accessed? If you are still running your operations this way, you need to get with the times.

Google Sheets and Docs make the process of creating, editing and accessing Word or Excel related documents extremely easy and free. Best of all, the documents can be accessed from anywhere as long as you have internet access. All data is stored within your Gmail/Google account.

This might seem like an obvious tool, but you’d be surprised at how many people and business owners are still relying on software and static solutions to run their business.


There are currently over three billion people spread across all of the major social networks. At the same time, it’s a requirement for every business, brand and professional to have a presence on social media as well.

In short, the amount of time and costs associated with the management of social media can quickly add up. One tool that I love to use, is called MeetEdgar — which is a social media management and scheduling platform.

Instead of needing to log in to each of my social profiles, I can schedule in my best content and let MeetEdgar do the rest. This tool literally saves me 30+ hours per month, while also increasing engagement and ROI in the process.

It’s Your Business. Run It the Way You Want!

I hope you enjoyed my personal list of tools and solutions for helping you run your business like never before. Each of them are unique in their own way and will help you scale your business, automate tedious tasks and also provide the necessary branding or financing you might not have been able to find elsewhere.

Try each of them out and be sure to add them into your business resources for 2017.

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CEOWORLD magazine - Latest - Executive Education - 4 Tools Every CEO And Business Owner Must Try
Zac Johnson
Zac Johnson is an entrepreneur with more than 20 years of experience in the world of online marketing, business and branding.