Word of mouth has always been the number one way for small businesses to improve their presence in the market. Earlier, it was common for brands to rely on excellent service and leverage it to improve their hold in the market. Now, things have changed slightly with new communication channels...

In 2016, beauty industry shed more than 21,000 salons, which is almost 9 percent of the total no. of salons in 2016. It is an alarming stat. The reasons listed are various for this sharp reduction, for instance, escalating overheads, salon walkouts, salon suite/loft growth, bored customers and the standard...

A business leader is often mired in hundreds of decisions on any given day. Having to prioritize items that deserve major investment can be a challenge, especially if the financial stakes are significant. A plethora of development, marketing, and sales concerns compete for their attention, making it difficult to decide...

A successful entrepreneurship revolves around ideas and connections. A lot depends on how you innovate your ideas, utilize your available resources, and connect with people. While a large number of people across the world are embarking in entrepreneurship, the percentage of success is tiny. In fact, 2 out of 3...

I have seen the word “trouble” associated with the role of Chief Marketing Officers (CMOs) quite often lately. For example, in a Harvard Business Review article entitled “Why CMO never last” (July/August 2017). The authors, Kimberly A. Whitler and Neil Morgan, outline their research, which found that CMOs are the...

In 1914, a reporter found himself in Detroit, where he had been assigned to write a piece on Henry Ford. Before the reporter had even got to interview the owner of Ford Automobiles, he spied the man himself, driving down an avenue, in a new Ford Touring car, with his...

Among your many responsibilities as CEO, none is more critical than that of brand champion. Internally you’re the visionary, inspiring the organization to live out its purpose. Externally – like it or not – you’re the keeper and communicator of your brand’s promise, the beacon and bellwether looked to by customers,...

Students today are extremely meticulous at multi-tasking. They are always searching for avenues to enhance various skills, and use it to their advantage. Incidentally, a huge number of students today have been running their business ventures. These businesses allow them to strengthen their financial standing and also sharpen their leadership...

Nearly all small companies undergo tough times or sometimes collapse.  It is not just because buyers are not into their products, but because clients are not aware that their merchandises exist.  Or perhaps the weather is just that bad that they want to stay indoors. Bad weather likely makes shoppers...

It’s no secret that in today’s world, almost everything can be done online. People can research, purchase, and review products all from the comfort of their couch, which is way different than life even a decade ago. Everything about your business is online for the world to see and now,...

This should not come as a surprise to anyone that the healthcare sector dominates US News Report's list of the 30 best jobs in the United States for 2018. Twenty-three of the top 30 jobs belonged to the medical field. Many of these jobs were in specialties like Podiatrist, Prosthodontist,...

Are You An Entrepreneur? Have a website but no traffic? Looking for best SEO company offering best effective strategies? SEO (Search Engine Optimization) is your “Highway to Heaven”. Having a business website is common today, but how to make the most of it, is not everybody’s piece of cake. Business...

Corporations are complex social entities, whether they are establishing a social media presence or simply marketing a brand with which people will fall in love. How do their ideas catch fire?  What accelerates growth and customer acquisition? What makes employees passionate about the mission? We believe the answer lies in...

The founder of every flourishing family business faces this question: How should our company work in order to meet the challenges of a growing company? Professionals suggest the owners to professionalize their company, which means they should follow the structures, systems, governance, and processes of a modern corporation. So now...

Just a few short years ago, most brands, and especially consumers, didn’t really know what a Chatbot was, nor were they accustomed to using it in a commercial setting. Today, however, terms like Chatbot, Artificial Intelligence (AI), Machine Learning, and even Predictive Analytics are almost every day terms used in...