Social media offers businesses many opportunities to engage with their audiences, but the challenge is always to not only find where your audience is, but also how to ensure levels of engagement that make the effort worthwhile. Doing social media for the sake of it should no longer be acceptable...

When preparing for an interview, people usually concentrate on the tough question they might be asked and the responses they will give. Before you get the opportunity to answer the questions, all the eyes will be on you. Everyone in the interview panel will be evaluating if you fit the...

What a Product Portfolio Manager Does? A product manager handles a portfolio consisting of existing and new product categories (Exhibit 1). Exhibit 1: Role of a Product Portfolio Manager The main focus while managing existing products is on cost optimization, margins improvement and customer perceived value enhancements to meet the...

We all want to progress in our career. We want the best jobs, we want to work with the best people in the best companies. But, all these wants could only be fulfilled if we have the personality traits that recruiters often seek in job candidates. To ensure that you...

Are very active on YouTube? Do you take YouTube marketing channel seriously? So this guide will help you to generate more leads and conversions with YouTube? I am going to discuss about the organic tactics to help boost the performance of your existing video content. In this article, you’ll get...

With as fast as technology changes today, keeping your business development abilities fresh can be a challenge. What works on social media now can fail to pass muster six months later. The same holds true with business operations such as marketing, sales, and customer service. And as Michael Marshall, business...

Mobile application world is rapidly developing. Competition is so high that over 20% of applications are utilized just once and left thereafter. Smartphone users already have many applications installed and it's simple for your application to get lost in such competitive marketplace. Basically, in this competitive marketplace, just investing resources...

Automating business functions no longer belongs in the realm of giant corporations alone. Almost any startup or small enterprise can take advantage of the tools and services that can help boost overall productivity. That is because many startups are also offering automation targeting SMBs. If you are seeking to apply...

Personal branding programs are still misunderstood; they are being implemented the wrong way; in many cases people using social media without the necessary skills or support to get their personal brands in tip top shape first. If businesses want to meet their key business drivers from personal branding programs, then...

When it comes to ensuring success in corporate settings, one of the main principles to recognize is that nothing is personal about certain decisions – it’s just business. So, if you’re targeting passive but highly qualified candidates to join your high-performing team in the company, you don’t have to feel...

One of the immense industries on the planet, the Mobile app ecosystem seems to bloom incredibly in 2018. The industry encloses around millions of app developers, billions of Smartphone users and last but not the least giant companies that drive the industry such as Apple, Google, Microsoft, and Amazon. No...

Whether the showcase hire at a new company or the newest member of an established C-suite, a newly minted executive’s first few months are often a whirlwind of addressing challenges and accomplishing proposed goals. Much of this success relies on navigating that balance, but unfortunately, new CEOs, chief marketing officers,...

The term “sales funnel” is by no means a new concept. In fact, it was developed by Elias St. Elmo Lewis, an American sales and advertising advocate, way back in 1898. Lewis’s purchase funnel is often attributed as the “AIDA model”, which comprises of four key nodes in customer journey:...

When running an e-commerce site, there are plenty of elements to watch out for – you need to take care of your UX, keyword optimization, right uses of links, and more. The internal and external elements of your e-commerce site are all important aspects to look at, one of them...

Social media is important for every business, and there are certain Trends followed on different social networking sites. With this, businesses will lose their customer if they do not keep up with the latest social media trends. Social media Trends are as important as a business loan, and one should...