C-Suite Advisory

Wisdom Every Entrepreneur Should Know to Achieve Success

A successful entrepreneurship revolves around ideas and connections. A lot depends on how you innovate your ideas, utilize your available resources, and connect with people. While a large number of people across the world are embarking in entrepreneurship, the percentage of success is tiny. In fact, 2 out of 3 people consider entrepreneurship to be a good career choice. As an entrepreneur, you need to establish your own channel to success. Financial success comes early to some people, while it is a lengthy struggle for others. Have you ever wondered why? The answer lies in the approach to business and the mobilization of ideas and resources.

The secret to success in a competitive business environment is to adapt to the market conditions and grow your business. Most people today love to work independently and become their own bosses. If you are one of them, you should know the basics of what propels a business to success.

Here are five things that every entrepreneur should know.

Hire people who are smarter than you

The people you hire form the driving force behind your business. Hire intelligently so that you have the all-important resources to steer your business to success. You should always try to hire people who are smarter than you. A healthy competition within your circle will foster growth in your business. This is one of the most direct ways you can strengthen your business. Get the most capable people into your circle, preferably those whose brilliance exceeds yours in their respective fields. Remember, you need to keep on learning throughout the process, and getting the right people on deck can spearhead your business.

You will need to put away pride when you find someone outshining your creativity. Successful business leaders strive to build a team that can outplay their competitors. Given that 90% of start-ups fail to survive, you need to get a powerful team together to beat the competition. Put away your ego and get the necessary human resources to succeed in business.

Time tracking can benefit your business

Time tracking is one of the key priorities for an entrepreneur – not only is it a requirement in order to pay staff correctly but it can improve task management and workflow. Many types of time tracking software are available on the market, and you need to integrate them into your daily operations. This will help you effectively monitor employee working hours and tasks on various activities.

Time tracking also helps manage payroll efficiently. The overall productivity of your business gets a boost, enabling you to curb unnecessary costs as it effectively streamlines operations by creating accurate time tracking data and generating payroll reports. Integrating time tracking on your platform can help you identify shortcomings at the production level and take adequate measures to check them.

Outsource your services as much as possible

As an entrepreneur, you must be brimming with ideas and have great talents. However, business is all about utilizing your resources thoughtfully. Shouldering all the responsibilities can slow you down and, eventually, stall the growth of your business. Outsource as many tasks as possible to your partners. When you source a dedicated team of professionals to accomplish individual tasks, you create more time to build on your ideas and focus on the growth of your business.

Advancements in technology have simplified the outsourcing process. You can scout across talent pools of experts everywhere, allowing you to outsource a wide range of services. Today, entrepreneurs are hiring marketing directors, virtual executive assistants, graphic designers, paralegals, transcriptionists, HR consultants, web designers, and experts from various industry fields. When you outsource these duties, you save the associated costs of hiring, such as payroll taxes, workers’ compensation, health insurance, and more.

Build your network

Building your network is one of the most vital strategies for expanding your business. You need to connect with people whose ideas can help you innovate and grow your business. As an entrepreneur, you should focus on the right people and get them into your circle. Collaborating with people who know your work well can greatly benefit your company.

Networking benefits both parties, as it engages more people in the roles they specialize in. Remember, both parties need to have an equal gain from networking. You should work on the basis of mutual benefits and non-aggression. Besides, you can step into the shoes of a connector. Networking may not bring you direct gains, but you can benefit in the form of reputation and exposure in the industry, which serve as valuable secondary gains. Networking helps to develop an affinity with people who can benefit your business in the long run. Business leaders often start their own networking groups, which help them to develop a closer bond with professionals within their domain.

Social media strategy for meaningful interaction

Today, social media connects most users on the internet, developing a favorable ambience for entrepreneurs to grow their connections. This is one of the greatest platforms on which to expand your business. You need to come up with a powerful social media marketing strategy, fostering meaningful interactions with customers and establishing a strong bond with them. Generate content, including blog posts, articles, product reviews, interviews, and other write-ups, with which your customers can relate.

Successful entrepreneurs identify the problem areas facing their customers and provide effective solutions for them. You may come up with DIY tips, ‘how to’ blog posts, tricks and hacks, and more that readers find value in. This can reinforce your brand image, establishing your authority in the industry. It is important to gain the confidence and trust of your customers and an intelligent social media marketing strategy can achieve this and stimulate the expansion of your business.


The number of start-ups is multiplying every year, but few are able to survive the competitive industry. Success in business comes from the ideas you generate and your approach to executing them. Most entrepreneurs gather experience by working as an employee in the initial years and then starting their own business. The average age of entrepreneurs is 40 years old.  Among them, 75.4% have worked with various companies for more than six years. If you are bracing yourself to launch your own start-up, focus on networking, outsourcing your tasks, and most importantly, hiring the right people. A combined effect of these measures can steer you towards your goals.

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Sam Makad
Sam Makad is an experienced writer and marketing consultant. His expertise lies on marketing and advertising. He helps small & medium enterprises to grow their business and overall ROI. Sam is a regular contributor to the CEOWORLD magazine, a very busy business news site & magazine written strictly for CEOs, business leaders, and high net worth individuals. Help you better understand, connect, and engage with the world’s wealthiest people.