Everyone knows that it is Thought Leaders who lead their industry by creating new opportunities to give themselves the competitive advantage.  So what are the changes that you need to get in front of to give you the edge? Here are seven critical trends you need to adapt to that...

There’s a delicious social media scandal sweeping over the internet landscape, led by Gen Zers. Facebook has been pushed to the back seat by this demographic, while Snapchat is occupying the driver’s seat, followed by Instagram.  Even Twitter ranks high on the radar over Facebook. In short, nearly 88% of...

As a CEO or an entrepreneur, your personal brand and business success likely means everything. For those of us who know what it takes to create a business from nothing, it’s unlike anything else. Not only is it something we’ve worked extremely hard for, it’s also a work of art...

According to the Insurance Information Institute, only 41% of renters have insurance, compared to a whopping 95% of homeowners. Why is there such a massive gap? Why have insurance companies had such success attracting homeowners, but failed so miserably at luring renters? While there are several contributing factors that may...

Many top executives in companies avoid social media and its network. To them, it is a distraction and an unnecessary way of exposing their personal lives. The Social CEO report uncovered that about 68 percent of CEOs are not on any social network. The ones on social media sites are...

Offline advertising is tough. Running a local business and having to pay monthly costs for a retail location, employees, and inventory is even tougher. The good news is that the internet, while it might seem like the competition, it does make the process of running a more efficient and profitable...

Design is frequently recognized as an essential aesthetic element, but it is often overlooked as a fundamental business strategy. What leaders need to remember is that design sends a message to customers, and it is critical to be intentional about the content of that message. With the right design, you can...

Warren Buffett's work calendar holds the key to more meaningful work. But it’s not what’s on his calendar that reveals this secret — it’s what’s missing from it. Nearly 30 years ago, Buffett had a meeting with Bill Gates during which he showed him his personal calendar. But rather than...

With India capturing the attention of the world, the dynamics of India’s domestic and international markets and the implications for its hotel industry have been explored. The airline industry has paved the way for the improved infrastructure needed by India to ensure future tourism growth. Domestic tourism explodes. To put...

Video marketing is critical for building an online brand in 2018. According to WordStream, 51% of global marketing professionals rate video as the most effective way to reach customers and grow a brand. It will be even more important in the next few years. According to one estimate, 80% of...

When you speak to customers through photography, they are more inclined to act positively. Here’s why. When life throws a curveball—a sudden injury, a family death, an aging parent who needs support now—it’s good to know there are businesses and organizations that can help. Yet picking the best one under...

Mobile has transformed the way we work, interact, and spend time thanks to the advent of technological advancements. Irrespective of business model, size, and scalability, entrepreneurs tend to jump on the enterprise mobility bandwagon. Today, it is difficult to stay firm in challenging and competitive business scenario, but enterprise mobility...

Having a blog and managing it is great fun for those who have a passion for working on it. But, there are several factors involved in it like SEO, designing of the blog, content and many others. If you are using the blogging as a career, then it is a...

As a business or eCommerce owner, one of the most important things you must do is to work on branding yourself as an expert online. This should be the goal of every online blogger, as well. You can use your blog to help increase your credibility and create your reputation...

Customer experience is number one in any business, but especially for retail brands. With more shoppers turning to online stores, retailers have a right to shake in their boots. Does that mean the online era spells doom for them? Not at all. Retailers just have to play it smart if...