The relationship between a brand and its third-party sellers is a vital one: Distributors, retailers, dealerships, and e-commerce platforms are the faces that greet consumers. They bridge the gap between creator and customer, and in that privileged role, they become the conduits for a brand’s values, features, and aesthetics. Because...

Discovering ways to make money online Many of us spend a lot of time online thinking of ways we can make some money. Sometimes, some scam websites deprive us of our time, and when the users resort to freelancing platforms, they get even more troubles. Neither they can find a...

To keep up with the evolving demands of technology, digital marketing is essential for businesses these days, but the planning and implementing all that goes into a digital campaign is not easy, whether you're targeting your products or services to businesses or consumers! Although it’s not simple, it’s important to...

Disengagement in the workplace has become an American epidemic. It may appear that your team members are bustling away, completing work, and going home in good spirits. But if you take a closer look, two-thirds of U.S. employees are actively disengaged. They’re not motivated to create great work. Instead, they’re spending...

Before I started my career in marketing, I would begin my day reading newspapers and watching “Today,” the morning news program on NBC. Obviously dating myself, this was during the years it was hosted by Jane Pauley and Bryant Gumbel. While my schedule and my news-gathering habits have changed quite...

Technology has changed the way how you do business, interact with clients, manage your teams, and how you deal with data. A few years ago, nobody knew companies would be using Facebook to sell products and interact with their customers. Businesses of all types and sizes need to invest in...

James Edwin Surrey is the Marketing Manager and Head of Operations for ReviewHomeWarranties.com, a new comparison website that delves deeper than ever before into home warranty products. We have conducted a short interview with him to learn more about his product and his insights about the online comparison space. Q:...

The world is moving fast in the digital era, where everyone wants a solution on one click of the button. Today, from bricks and mortar to newspaper vending is online. To keep your business alive, you should have a business website. But, what if your website shows content slowly? Do...

Marvel has caught the eye of the mainstream public in recent years thanks to the billion-dollars superhero movies. The brand and its logo have a 77-year-old history and a few changes until they both became so recognizable. The Marvel brand is now almost constantly visible and invests a generous budget...

SEO is a part of the big picture in online marketing. Only those who master all disciplines will be successful. Even in 2018, search engine optimization will neither be a rocket science nor a science. Everyone can learn search engine optimization. Especially, If you can find a chance to join...

Word of mouth has always been the number one way for small businesses to improve their presence in the market. Earlier, it was common for brands to rely on excellent service and leverage it to improve their hold in the market. Now, things have changed slightly with new communication channels...

In 2016, beauty industry shed more than 21,000 salons, which is almost 9 percent of the total no. of salons in 2016. It is an alarming stat. The reasons listed are various for this sharp reduction, for instance, escalating overheads, salon walkouts, salon suite/loft growth, bored customers and the standard...

A business leader is often mired in hundreds of decisions on any given day. Having to prioritize items that deserve major investment can be a challenge, especially if the financial stakes are significant. A plethora of development, marketing, and sales concerns compete for their attention, making it difficult to decide...

A successful entrepreneurship revolves around ideas and connections. A lot depends on how you innovate your ideas, utilize your available resources, and connect with people. While a large number of people across the world are embarking in entrepreneurship, the percentage of success is tiny. In fact, 2 out of 3...

I have seen the word “trouble” associated with the role of Chief Marketing Officers (CMOs) quite often lately. For example, in a Harvard Business Review article entitled “Why CMO never last” (July/August 2017). The authors, Kimberly A. Whitler and Neil Morgan, outline their research, which found that CMOs are the...