Christine Alemany

Christine Alemany is an advisor at TBGA. She has a passion for helping emerging companies grow and scale. Christine has more than 20 years of experience reinvigorating brands, building demand generation programs, and launching products for startups and Fortune 500 companies. In addition to her work at TBGA, she advises startups through Columbia Business School’s Entrepreneurial Sounding Board and is a teaching fellow at the NASDAQ Entrepreneurial Center.

Christine Alemany is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn.

Big Picture

Where Should Companies that Benefitted from the Pandemic Go Next?

Christine AlemanyBig Picture

There is no reason why industries that benefited from the pandemic cannot still grow today. By being empathetic to your customer base and not overreaching for your goals, you can maintain a strong customer base while keeping your investors happy. Continued, sustainable growth is still possible with the right approach....

Big Picture

Are Marketers Responsible for Protecting Customer Data?

Christine AlemanyBig Picture

It has been more than two years since Google announced its plan to minimize third-party cookies in its Chrome browser in the name of online privacy. Google promised that by early 2022, it would devise an alternative that would increase its user privacy while simultaneously satisfying internet users, advertisers, and publishers alike....

Business Transformation

How to Create a Resilient Culture and Agile Teams

Christine AlemanyBusiness Transformation

The vast majority of workers struggle with resilience. But by making their teams more resilient, business leaders can boost retention, employee job satisfaction, and productivity. These three tips can help any team embrace agility. The findings of a global study by the ADP Research Institute painted an interesting picture of...

C-Suite Advisory

3 Ways to Manage Agile Teams at Scale

Christine AlemanyC-Suite Advisory

Agile is a common practice for companies short on experience and on resources. Despite that, agility and growth don’t have to be incompatible. By scaling responsibly, your company is set up to mature sustainably and viably. Most young companies are agile by nature. Their small teams and flat structures allow...

Executive Education

4 Things You Need to Learn About Leadership Before Stepping Into the CEO Role

Christine AlemanyExecutive Education

If you want to become a Michelin-starred pastry chef, you do not start with the pièce-de-résistance exploding chocolate globe with a revolving honeycomb center. You learn the basics first and then diversify your experience at other restaurants or explore different cuisines in your spare time. You learn from other chefs...

C-Suite Advisory

Here’s Why Good Design Is Good Business

Christine AlemanyC-Suite Advisory

Design is frequently recognized as an essential aesthetic element, but it is often overlooked as a fundamental business strategy. What leaders need to remember is that design sends a message to customers, and it is critical to be intentional about the content of that message. With the right design, you can...