Although many CEOs believe that they should focus on running their company without the influence of social media, more and more are coming around to the idea of creating a strong online presence despite the naysayers. John Legere, CEO of T-Mobile is one such executive that bucked the trend and...

Reputation is a perception that can be built year by year but lost very quickly. Reputation acts on individuals, groups, communities, firms, corporations, organizations, countries, cultures, and even civilization. It receives a great deal of attention among organizations that need differentiation to survive in today’s competitive market. It reveals the...

It might be hard to understand in a world of fintech and multi-million dollar app startups that setting up your own business doesn’t have to come with a pre-written cheque for hundreds of thousands of dollars. Take some inspiration from these people who created their own big money businesses with little...

As we approach the 2018 holiday season what are the trends that retailers should be watching closely? Where is spend expected to go to? How are consumers shopping differently? Which mistakes from last year should be avoided? Recently, eMarketer tackled these questions in an in-depth 2018 holiday retail preview as...

Operating a successful company comes with a whole list of challenges, not least of which is maintaining a healthy level of financial stability. After all, any business that is dealing with cash flow and budgeting problems will eventually go under if these issues aren't rectified in a timely manner. Although...

The use of a well-crafted email signature is one great way of promoting your organization or yourself in each email that you send. Proper use of an email signature will increase your response rate by highlighting your most valuable assets to your clients and prospects alike. An email signature says...

In the previous article on geopolitical risk published in CEOWorld magazine, the elements needed to identify, quantify and prioritise the risks that a company faces were introduced. These comprise their probability of a risk occurring, its likely impact on a company, its resilience and its overall appetite for risk. This...

Social media is one of the most important marketing efforts out there, and even CEOs should be engaging. Unfortunately, less than half see the importance of a strong social presence. According to a report from CEO.com and DOMO, 60 percent of CEOs don’t have a social media account in their...

When you talk, do your customers listen? If you’re honest with yourself, the answer to this question might not always be “yes.” Customers are known to ignore brands – whether intentionally or unintentionally – and you need to make sure you don’t fall into this category. Practical Ways to Engage...

Evolving technology continues to bridge the gap between call centers and consumers in fascinating ways, though it’s up to companies to leverage the latest tools to maximize the quality of their customer experience. As 2019 approaches, it’s time to look ahead to the coming year and assess how the call-center...

If you are wondering how to find a high-quality custom enamel pin maker for your lapel pin design, you have come to the right place. In this short guide, we are going to show you five things to look for when selecting a custom enamel pin manufacturer. Follow these simple...

Whether you’re an entrepreneur or a seasoned CEO, a stunning website can be an important marketing tool for your organisation to make its online presence felt. It’s great intellectual property and the face of your organisation that’s likely to be viewed by millions around the world. Of course, many businesses...

How’s this for a long commute: Nearly every week, I fly to Chicago from my home in Dallas to spend Tuesday through Thursday in the office with my team. Why do I travel this frequently when technology can connect me with my team members and our clients without my ever...

Your target audience should be at the front of your mind whenever you are creating content. But do you have a clear profile on who your target audience are? Having an insight in to your audience lets you tailor your communications specifically for them and create eager leads. Here are...

You might be excused for thinking that public health messages should and would make us healthier, but it’s not a simple as that. This is a story that is easy to miss but difficult to ignore. Let me explain. In 1930, heart attack deaths were rare, but by 1960, this...