The modern workforce isn’t fixed. It’s fluid, full of flexible work opportunities and remote employees. People don’t have to sit at their desks from 9 to 5 anymore. A majority of employees prefer to work wherever, whenever. And learning has to adapt. So, how do you teach an employee when...

If you are like me, I am always searching for trending new ideas to keep my websites (Jean Criss Media and CRISSCROSSIntimates) fresh and full of new innovative content.  From product shots and updated lifestyle shots to stock images and compelling content that is concise yet changing each month. We...

Working efficiently as a team on-site is hard, let alone distributed teams. The communication/collaboration challenges they usually face can be quite stressful. And, while choosing the right team chat app can fix most of the communication issues, workplace productivity can still be a lifelong battle. What if I tell you...

Before becoming CEO of Metabook, Christian Alfonsi worked with leaders at some of the world’s most respected companies to drive strategic transformation within their organizations. As head of the strategy practices at several top professional services firms, Alfonsi advised CEOs and other executives on landmark initiatives for clients like American...

Facebook The Saviour of Small Businesses (or is it?)  You more and more often hear of Facebook being the first and last answer in promoting your small (or large) business. There are countless blogs of the value of Facebook Pages for your product, service or company and how you can...

Many CEOs, forever looking to drive growth, curiously overlook one growth driver that is increasingly powerful: thought leadership. Research from Edelman revealed that 64% of B2B CXOs vet organizations through their thought leadership – and for 48% it has directly led to awarding business. This is particularly important in professional...

An omnichannel approach to marketing means seamlessly fusing together a number of different channels, which could include a website, social feeds and physical retail location, into a consumer experience that results in high-quality brand recognition. Omnichannel strategies are increasingly common, and can play a pivotal role in the success and...

Remember when businesses never listened? There was a time when companies bombarded consumers with marketing campaigns and promotions to the exclusion of all else. Then they finally realized that their customers weren’t listening to them either. Today, the paradigm has shifted. Businesses want to both help and influence what people...

One rude security guard can destroy the marketing effect, the creation of which involved great investments. Why does it happen? And how should you deal with it? During the meetings with the company management, I always hear complaints about the employees not being responsible enough, they do not pay enough...

Congratulations! You have received a job offer as Chief Technology Officer or Chief Technical Officer (CTO) of a software, robotics, e-commerce or other technology-based company or a Chief Scientific Officer or Chief Medical Officer (CSO) of a biotechnology, medical device, healthcare or other life science company. You have worked hard,...

It’s no secret that the rise of social media has forever changed the way that businesses interact with their current and potential customers. In a world obsessed with likes, shares and swipe ups, brands are constantly competing to create the most eye-catching, shareable content that will help them spread their...

Every year, on January 1st, people all over the world make new year’s resolutions - to lose weight, to spend more time with their family, to exercise more, to read more. Essentially stuff we’d like to do more or less of. It’s the perfect time to make lists. Each year...

In today’s mobile world people are increasingly able to work seamlessly from just about anywhere. But the reality is, your company’s office space still plays a major part in your company’s corporate culture, how employees communicate and how work gets done. The boardroom is one space that can create a...

A coin has two sides, meaning that every concept has its' supporter and opponent. Hard to believe but sales funnels have skeptics who don't believe they deliver the results. They hate hearing about sales funnels and how they connect thousands of businesses to their real buyers and how entrepreneurs grow...

Today’s world of constant change has led some companies to quickly swap agencies when they feel a problem has occurred. When the relationship becomes one-sided and collaboration starts to wane, there could be a festering issue with the agency and its performance. Financial pressures, innovative technology, the need for speed,...