Creating an email that converts is by no means a simple feat. It involves the careful planning and execution of different email elements—from the subject line down to the timing of your message. If you want to increase your email conversions, here’s everything you need to know. Email subject line ...

Until a few years ago, as per SBA (Small Business Administration) estimate, about 627,000 new businesses start every year, and around 595,000 businesses shut down as well. But in actuality, the number of new start-ups has varied drastically over the past decade. About 69 percent of entrepreneurs residing in the...

Education has brought us where we are today. At the edge of our society, leading the charge for growth and development stands our education system. All disciplines that are being studied now emerged at some point in time as revolutionary. Over the course of many years, we have mastered each...

By now we all know that corporate social responsibility (CSR) is not only good for local communities and the world, it’s also good for the bottom line. Any business worth its 21st-century salt has embraced this fact and is running with it. But are you running in the right direction?...

For over 30 years, I had the privilege of serving and working alongside a member of the Greatest Generation who went on to become the founder of Chick-fil-A: Truett Cathy. When I joined Truett in 1981, I could not have imagined the laboratory of leadership and culture management I was...

Adventure does not exist only on land and air but underwater as well. There is a great deal of spectacular water-based activities that the world offers and from which you can fulfill your lust of adventure. A few of these adventurous activities are the following:- Scuba Diving: If you are...

The fashion industry is a glamorous one with a lavish lifestyle that everyone seeks to have. All though there is a lot of competition in this industry, it provides a lot of avenues for you to try out your skill and imaginative mind to bring out the artist in you....

Digital courses are known to teach topics or subject matters without the need of an instructor who’s present; rather, a physical instructor. Learners find this very calming because, they can learn at their own pace and truly enjoy learning rather than just studying for examinations, marks and so on. It’s...

There was a time when getting “internet money” was simple. Digital marketing mainly meant stuffing keywords into a few pieces of content, then duplicating that content everywhere online. It wasn’t long before Google revved up its search engine to stop this practice, yet the digital advertising landscape still gives the...

Business school is that crucial time when you build yourself and put yourself out there in the world. This is the time when you meet new people and gain new experiences, making you ready for the hard and realistic life that is going to hit you ahead. To thrive in...

Does this ring any bells? Marketing communicates only sporadically with Sales, or not at all, because it believes leadership in Sales is lax. Marketing sees Accounting as a means to an end, and frequently ignores direct requests from Accounting for critical information … although it expects more or less instant...

In a market as competitive as today, customer loyalty becomes a valuable commodity. To incite loyalty and boost customer engagement, you have to make sure that the customers’ journey – from start to finish – is pleasant. Customer satisfaction, however, can be refined. Happy customers are more likely to stay...

In cities, mixed-use real estate is hidden everywhere. Someone likely lives above your favorite shop or café as owners attempt to maximize space use. In newer construction, though, developers are thinking carefully about how to design buildings so that their mixed-use status yields the greatest benefits for all tenants –...

As of this writing, most parts of the world, especially the ones near the equator, would be experiencing scorching summers with the sun giving you no respite. Whether than can be attributed to Global warming or simply the geography of the place is non consequential. The truth is, the searing...

The transition phase of going to a business school brings a lot of mixed emotions, from excitement to fear. Anxiety and nervousness is usual and expectable when you are going to your business school for the first time. From academic aspect to making friends, taking a note of a plenty...