Sunday, May 19, 2024
CEOWORLD magazine - Archive in David H. Mattson

David H. Mattson

David H. Mattson

David H. Mattson is CEO and President of Sandler Training. His new book is HOW TO SELL TO THE MODERN BUYER: 52 Sandler Rules For Sales Success. Under his leadership, Sandler has grown to over 250 offices in 32 countries and become a perennial award-winning leader in training and development. He has written or contributed to many powerful sales and leadership books, including two Amazon and Wall Street Journal bestsellers.

David H. Mattson is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.
CEO Advisory

Some Thoughts on Improving Sales Efficiency at a Time of Accelerated Digital Transformation

One inescapable business trend has been all over the news lately. It’s a trend that goes by a lot of different names. Some people refer to this trend as the AI revolution, but I prefer to call it Accelerated Digital Transformation. That’s a label that covers a lot of territory,...