C-Suite Agenda

Improve Customer Satisfaction With 4 Simple Points

In a market as competitive as today, customer loyalty becomes a valuable commodity. To incite loyalty and boost customer engagement, you have to make sure that the customers’ journey – from start to finish – is pleasant.

Customer satisfaction, however, can be refined. Happy customers are more likely to stay loyal in the long run, which means investing in their happiness is a valid business strategy. If you are looking for ways to boost customer satisfaction, these four points will help you get started.

VIP Treatment

One of the secrets of boosting customer satisfaction lies in the treatment you deliver to each customer. You want to treat every customer as your most valuable customer. Yes, it takes a lot of effort to help customers and make sure they are treated correctly, but the extra effort is well worth the end results you get in return.

You can start with the simplest thing: keeping your promises. Make sure you deliver on every promise you make to your customers through marketing materials and product USP. This is the first touchpoint that will make or break the customer experience.

You can also boost customer satisfaction by offering good aftersales service. That brings us to our second point:


Exceptional Customer Service

The customers’ experience after making purchases is often more important than the previous steps in the customers’ journey. You’ll be surprised by how valuable a simple follow-up email can be for your customers.

You also need to be extra certain that customers can always get the help they need whenever they run into issues. More importantly, you want to make sure that they can get that help easily rather than forcing customers to jump through hoops.

When there are issues with the products that they bought due to a manufacturing defect, spending extra money to send a replacement product as quickly as possible is much, MUCH better than asking customers to go through the trouble of shipping the product back first.

Constant Measurement

Measuring customer satisfaction and evaluating the state of their happiness are things you must do multiple times and continuously. This is because you get different insights depending on when you run your customer survey.

Customer surveys can also be made very targeted. Rather than sticking with a more general customer survey form, you can be specific with the insights you want to gather. Fine-tune the questions in the survey and focus on one touchpoint at a time.

To boost the engagement of your customer surveys, you also have the option to offer rewards. Here’s a secret that you can utilize the next time you run a customer survey: make the reward a secret. Surprise customers by revealing a reward at the end of the survey to really put a smile on their faces.

These three elements are crucial if you are serious about keeping your customers happy. Happy customers will be more than happy to promote your brand – and your products – to more customers. That, along with the increase in customer loyalty you get from treating your customers well, is among the many benefits of improving customer satisfaction.

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Boris Dzhingarov
Boris Dzhingarov, founder of Cryptoext, graduated from the University of National and World Economy (UNWE) in Sofia, Bulgaria with a Bachelor's degree in marketing.