Adventure does not exist only on land and air but underwater as well. There is a great deal of spectacular water-based activities that the world offers and from which you can fulfill your lust of adventure. A few of these adventurous activities are the following:- Scuba Diving: If you are...

The fashion industry is a glamorous one with a lavish lifestyle that everyone seeks to have. All though there is a lot of competition in this industry, it provides a lot of avenues for you to try out your skill and imaginative mind to bring out the artist in you....

Digital courses are known to teach topics or subject matters without the need of an instructor who’s present; rather, a physical instructor. Learners find this very calming because, they can learn at their own pace and truly enjoy learning rather than just studying for examinations, marks and so on. It’s...

There was a time when getting “internet money” was simple. Digital marketing mainly meant stuffing keywords into a few pieces of content, then duplicating that content everywhere online. It wasn’t long before Google revved up its search engine to stop this practice, yet the digital advertising landscape still gives the...

Business school is that crucial time when you build yourself and put yourself out there in the world. This is the time when you meet new people and gain new experiences, making you ready for the hard and realistic life that is going to hit you ahead. To thrive in...

Does this ring any bells? Marketing communicates only sporadically with Sales, or not at all, because it believes leadership in Sales is lax. Marketing sees Accounting as a means to an end, and frequently ignores direct requests from Accounting for critical information … although it expects more or less instant...

In a market as competitive as today, customer loyalty becomes a valuable commodity. To incite loyalty and boost customer engagement, you have to make sure that the customers’ journey – from start to finish – is pleasant. Customer satisfaction, however, can be refined. Happy customers are more likely to stay...

In cities, mixed-use real estate is hidden everywhere. Someone likely lives above your favorite shop or café as owners attempt to maximize space use. In newer construction, though, developers are thinking carefully about how to design buildings so that their mixed-use status yields the greatest benefits for all tenants –...

As of this writing, most parts of the world, especially the ones near the equator, would be experiencing scorching summers with the sun giving you no respite. Whether than can be attributed to Global warming or simply the geography of the place is non consequential. The truth is, the searing...

The transition phase of going to a business school brings a lot of mixed emotions, from excitement to fear. Anxiety and nervousness is usual and expectable when you are going to your business school for the first time. From academic aspect to making friends, taking a note of a plenty...

Posting personal updates, pictures, videos via our social media is easy, partially because it’s free and targeted to mainly our friends and family. With a buy-in so minimal, we are prone to share and update whenever we get the impulse. Paid social media casts a much wider net. Using sponsored...

As the heads of companies, CEOs must understand all aspects about the running of the business and how they impact on the achievement of the primary goals. Since marketing has gone online, there is never an excuse to remain in the dark on an area that holds so much value...

Influencer marketing is all the rage, and for good reason. In an age where customers trust brands less and less, influencer marketing breathes authenticity into the brand-consumer relationship. As President of Big Crowd Media, I’ve seen how brands and influencers connect for amazing results on high-end campaigns. But the best...

Pet ownership is booming. According to the American Pet Products Association, an estimated 84.9 million U.S. households owned pets in 2018. Millennials are the largest demographic of pet owners — and there's a reason for that: 44% of Millennials are not sure whether they want to have children. What does this mean for business...

Mobile phones have become ubiquitous -- always on, everywhere. With two-thirds of the world’s population on mobile, these devices have become the most personal and powerful digital channel for people to interact with each other and directly with brands. Users are turning to their devices to search for information, purchase...