In today's digital age, webinars can be a highly effective and cost-efficient way to connect with your target market. Being able to facilitate a two-way dialogue between your company and its audience has the potential to unlock a myriad of benefits, such as building trust and loyalty, strengthening relationships, and...

Gaining traction with social media marketing can be challenging. You have to view it as a long game, investing in data, storytelling, and social selling to boost your connections and turn followers into customers. Follow these tips to achieve the social media ROI you’re looking for. Despite its fast-paced atmosphere...

According to Ronn Torossian, to get the most out of video marketing, companies have to know which platform they need to utilize to distribute their video content. However, with most platforms starting to pivot toward video content these days, it's not always easy for companies to figure out which platform...

Corporate Social Responsibility (CSR) is the commitment of businesses to contribute positively to society through their operations, products, and services. It can also be understood as the broader concept of corporate philanthropy. Corporate Social Responsibility or social responsibility, especially today, is a controversial practice followed -among other things- by businesses...

Even if you think your marketing efforts are producing the results you need, it’s important to revisit your strategies regularly. In light of shifting consumer mindsets due to the pandemic and changing marketing trends, what worked in 2020 — or even 2021— might not work today. These tips can help you...

No one ever said that marketing was easy. It can be pretty challenging to create a successful marketing strategy and yield results. When planning your marketing strategy, consider many things, such as your target audience, the message you want to send, and the channels you will use to reach your...

Instagram has been an instrumental tool in the growth of many businesses since its introduction. Instagram proudly has over 700 million active users and has become a highly rated social media network. This has been a vast leverage for marketers to reach out to audiences who can engage their posts...

The Crypto industry is something that has grown beyond many people’s expectations over the last few years. What was once something of a niche market has become a major juggernaut of an industry, to the point where several Crypto trading groups were able to secure advertising spots during the Super...

For any brand, it is important to connect its product or service with its potential customers. So, they market their brand, products, and services. The world is going digital. Brands have started moving budgets from offline marketing platforms to their online counterparts. The demand for digital marketing professionals will only...

Your brand promise communicates the value you create for buyers and customers. It cuts across your brand strategy, content strategy, product experience, as well as sales and service execution. Content strategy is your single best tool to consistently bring your brand promise alive in buyer and customer interaction. But most...

By providing your customers with a superb dining experience, you will be leaving them with a memorable experience that they may never forget. However, in order to get people into your restaurant, you need to work on your marketing. Advertising, email blasts, and using social media to your advantage may...

Influencer marketing is a useful tool, which was widely used in 2021. In fact, according to a survey for 2021, 90% of respondents confirmed the effectiveness of Influencer Marketing. At the same time, 63% of marketers had plans to increase their Influencer Marketing budgets in 2021. Influencer marketing has a...

How do companies fully take advantage of AI’s magic when it comes to marketing efforts? Although this is traditionally in the domain of marketers themselves, CEOs also need to have a basic understanding of how to use AI in this realm. Here’s a high-level overview for the C-suite on what...

Many view Influencer Marketing as a cheat code. They seek out partnerships with celebrities to buy their way into benefitting from the influencer’s authority, knowledge, and social following. These firms don’t understand the importance of confirming that their brand’s values, beliefs, personality, and interests are aligned with the influencer. Creating...

One of the most foundational elements of a successful marketing strategy is reaching your target audience – and this becomes extra challenging when you have a niche offering.  The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about...