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Monday, October 7, 2024
CEOWORLD magazine - Archive in Vitaly Gerko

Vitaly Gerko

Vitaly Gerko

Vitaly Gerko is a CPO and Co-founder of OTM, a technological programmatic platform acquired in 2021 by VEON Ltd. global digital operator. He has over 15 years of experience in AdTech and MarTech industries, leading development of tech products. Solar expertise in product management, unit economy, and paid marketing which resulted in 5+ years journey in startup mentoring and investing. During his career at Adtech, Vitaly worked with top BigTech platforms like Google, META, and Amazon Ads.


Vitaly Gerko is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.
Vitaly Gerko
CEO Insights

Embracing the Metaverse: How Brands are Navigating the Future of Marketing

The word “metaverse” started to accumulate hype on the day when Mark Zuckerberg announced that his company Facebook was changing its umbrella brand name to Meta and was going to create its own share of the global Metaverse. Journalists and influencers immediately began trying to figure out what the Metaverse...