You can track many conversion rate metrics to improve your conversion rates. Some conversions are designed to result in a purchase, while others are meant to encourage the prospect to continue down the sales funnel. Conversion rates are critical to a business as it has been found that 70% of marketers will...

Delivering an exceptional customer experience is critical to modern business success. But with customer expectations changing at a rapid pace, how can companies keep up? This article breaks down what it takes to stay ahead and give customers the experiences they want, when they want them. Digitization has made it...

Optimization is the process of making incremental and targeted changes to a system in order to improve its performance and efficiency. It can refer to anything from business processes and website design to software development and machine learning. The goal of optimization is to find the best possible solution to...

Most of us in business started because we want to win the game, even if we don’t deem ourselves competitive. Every day, month or year can be viewed as a win or loss. Those who have endured the struggles of running a business know it often feels like gambling: exciting...

Resource management is a process that all businesses should follow, but it's not always easy to do. Business owners and managers often find themselves with too many resources or insufficient. The key is finding the right balance between managing resources efficiently and providing enough time for employees to perform their...

Running an enterprise is one of the promising ways to generate income. Moreover, it allows owners to become their own bosses and manage their schedules more efficiently. And that could be one of the reasons why several businesses get launched now and then.  However, launching a business may be more...

With the surge of data analytics capabilities, the time to seize this opportunity and reimagine tourism, is here. Indispensable data insights gained, can aid government agencies not only to engage visitors, but also, it can shed light on their tourism investment. At the local and national level, accurate information enables...

Business Leaders Play A Role in Alleviating Our Troublesome Times. Amid today’s fractious political times and societal divisions, it may be time for business leaders and their organizations to step into the breach to narrow the divide and help solve societal problems. The very real alternative is continued gridlock, leading to...

It’s safe to assume that modern businesses cannot thrive without digital marketing. This shift is brought about by the fact that most consumers nowadays are constantly on the go, tech-savvy, and very demanding. So as a business owner, you must know how to reach and communicate with customers digitally, or...

How many times have you opened your email only to find countless spam emails that you have to delete and block? How many times have you opened your mailbox to find advertisements from pizza places and credit card companies, that you then have to throw away? When you walk on the...

Can you have an Instagram strategy, a Facebook strategy, a LinkedIn strategy, and a Twitter strategy? In a word, no. Because tactics are not a strategy. To put it another way, only one company can have a Facebook strategy. The one run by Mark Zuckerberg. If your name isn’t Mark...

You must have acquired a bachelor’s degree in Business Administration, a great step toward becoming a supply chain manager and you are wondering what supply chain management courses and skills you need to become an expert. Advanced certifications are necessary but not enough to make you an effective supply chain...

"The way to a better life with health and in harmony with nature is symbiosis." The new business venture of Nikos Koutsianas and his wife Niki Koutsianas—after Apivita—is based on this philosophy and is called Symbeeosis. The name combines the word "symbiosis" in Greek—the harmonious coexistence of organisms—with the bee,...

You can’t have a business without customers. It’s that simple. But to create cult-like customers, customers who become ambassadors for your brand and tell others about you—well that takes providing value and creating an experience that they’ll never forget. Success in business is determined by one thing—your ability to acquire...

You know that data drives business. But is quantitative or qualitative data better for your needs? The short answer is that each type can be valuable depending on your situation. Every modern business runs on data. You and your team members probably leverage data all the time to help make...