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CEO Advisory

Developing a Business Coalition to Bolster Your Local Community

Businesses are a vital part of the local economy. They’re responsible for creating jobs, paying taxes and supporting other local businesses. Overall, they are the backbone of every community. Yet, when a community lacks strength, businesses must jump in and contribute to help their neighbors and make it a better...
Bob Marsh
CEO Journal

Not Everything Is Digital: Live Events and ROI

It’s all too easy to focus your branding efforts on digital marketing, but live events still provide significant ROI. C-suite members must actively participate in live events to build important relationships that can’t be achieved via digital means with customers, investors, and stakeholders. Here are some important factors to consider...
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CEO Advisory

Becoming An Insider In China

The odds of any foreign firm becoming an insider in China are long. There are two reasons for this. First, foreign firms are not competing in China with hundreds of multi-billion-dollar Chinese enterprises but instead are competing against a multi-trillion-dollar monolith (which my co-author and I label “Enterprise China” in...
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