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Friday, November 22, 2024
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customer journey

Education and Career

6 Battle Tested Questions To Ask Before Implementing A Change In Your Business

Implementing company change isn’t easy. Just ask any of the high-profile company executives profiled on the TV series, Undercover Boss. Frequently, they find out that a change they championed, a new system or policy is a failure and deflating the organization. The change doesn’t help employees serve customers better, or it...
Market research
Education and Career

Google’s New Surveys 360: What it Means for Marketing (and What It Gets Right and Wrong)

With Google now entering the $20B surveying and research industry with Google Surveys 360—a groundbreaking addition to its enterprise Analytics 360 Suite—it means enterprise leaders are getting serious about understanding and tracking their customers' journeys and marketing. Surveys have always been an important part of market research—but now they can...
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