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CEO Advisory

5 reasons why shoppers want videos in order to buy products

In the last 7 years I’ve produced over 3000 product reviews, amassed hundreds of thousands of views and, more importantly, generated millions of dollars for Australia’s leading retailers. I’ve learned a lot about why shoppers want videos in order to buy products. Here’s the most prominent learnings: Humanising a brand...
CEO Insider

3 Steps To Creating A Strong Company Culture

Thrown binders. Rampant, unchecked sexual harassment. Companies losing millions of dollars in valuation due to concerns about workplace practices. An immeasurable amount of media and attention has been devoted to breaking news about misconduct in companies, and countless persons have offered opinions as to how to create a strong company...
CEO Briefing

Best Foodie Destinations in Europe in 2019

Out of all continents in the world, Europe occupies a very special place when cultural diversity and food versatility comes into the picture. Every country in this continent is so grounded and rich in culture that the variety of cuisines changes like wildfire. For the ultimate foodie in you, there...
CEO Briefing

2019’s Top Luxury Adventure Destinations

Having an adventure in a mundane life filled with work pressures, deadlines and boring tasks is quite an essential factor for the contemporary traveler. It not only brings an adrenaline rush but also brings a new zeal in looking at life. Adventurous spirit usually makes the traveler explore more such...
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