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Monday, April 29, 2024

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CEO Advisory

Forget Customers; To Win at E-Commerce, You Need Seekers

To win at e-commerce, business must stop the search for customers – that’s the wrong target. You don’t want customers. What you want are seekers. We can define “seeker” as a higher order outcome  - one that is deconstructed into a series of products or services. I then become a...
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